# Color-Swapped Brand Logos Paula Rúpolo Swaps the Coloring of Competitive Brands By Ady Floyd | Published 2015-08-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/competitive-brand References: [designtaxi](http://designtaxi.com/news/379115/Graphic-Designer-s-Clever-Experiment-Swaps-The-Color-Schemes-Of-Famous-Brands/) & [printsome](http://www.printsome.com/blog/2015/brand-colour-swap-2/) A Brazilian-based graphic designer Paula Rúpolo created a collection of competitive brand logos that feature swapped color schemes. The humorous designs share traditionally recognized logos that look completely altered by the slightest change in hue and tone. The overall idea for this project is highlight the importance of color. When the identity of globally recognized brands can be changed just by switching a color, it encourages consumers to think more deeply about their connection to these commodity-representing images. By addressing how consumers associate a brand with its colors, it provides designers and markets alike with a true insight to how a brand or product is being recognized. An example that this artist presents is swapping the pink color of [Dunkin' Donuts](https://www.trendhunter.com/trends/dunkin-and-jetblue) with the green color of [Starbucks](https://www.trendhunter.com/trends/farm-rio-starbucks). Theses competitive brand logos are reacted to differently by consumers by only changing the color scheme. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 80% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Color-swapped Brand Logos:** Opportunity for graphic designers to experiment with color and create unique brand identities. - **Consumer Engagement with Brand Colors:** Potential for marketers to study how consumers associate colors with brands and leverage this insight in branding strategies. - **Humorous Logo Alterations:** Opportunity for artists to use humor and satire to challenge traditional branding norms through color-swapped logos. ### Sectors Adopting This - **Graphic Design:** Innovation opportunity for graphic design professionals to explore unique logo designs by experimenting with color swaps. - **Market Research:** Opportunity for market researchers to delve into the impact of color on brand recognition and consumer perception. - **Art and Design:** Emerging trend in art and design industry to subvert and challenge traditional branding conventions through humor and color modifications. ## Related on Trend Hunter - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [QSR Color-Shift Cups](https://www.trendhunter.com/trends/colorchanging-cold-cups.md) - [Lively Soda Rebrands](https://www.trendhunter.com/trends/fanta.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Rebranded Ice Cream Restaurants](https://www.trendhunter.com/trends/baskin-robbins-redesigned.md) - [Re-Imagined Furniture Identities](https://www.trendhunter.com/trends/herman-miller-2024.md)