# Toilet Paper Gowns White Cashmere Collection: A Touch of Pink By lourdes sanchez bayas | Published 2008-10-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/compassionate-fashion-toilet-tissue-couture-for-breast-cancer References: [stylelist](http://www.stylelist.com/blog/2008/10/11/bt-couture-collection-toilet-paper-dresses-that-benefit-breast/) & [marketwire](http://www.marketwire.com/press-release/Cashmere-906427.html) In looking at these beautiful white and pink dresses, it would be difficult to tell that these creations are completely made out of toilet paper. The White [Cashmere](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide) Collection: A Touch of Pink is a fashion show put on by BT Couture and a leading Canadian bathroom tissue-making company called Cashmere. Moreover, the eight fashion designers who contributed their creations to the show are all Canadian. This year, Cashmere decided to join the fight against [breast cancer](https://www.trendhunter.com/trends/primark-breast-cancer-awareness-collection) by contributing 25 cents, from every package of toilet paper sold, to the [Canadian Breast Cancer Foundation](https://www.trendhunter.com/trends/charitable-donation-campaign). Fashion with compassion indeed. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 82% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Sustainable Fashion:** Toilet paper dresses show that sustainable fashion can come from unlikely sources. - **Charitable Marketing:** Making a charitable contribution for each product sold can be a successful marketing strategy. - **Unconventional Materials:** Using unconventional materials in fashion can lead to unique and eye-catching designs. ### Who This Affects Most - **Fashion:** The fashion industry has an opportunity to explore more sustainable materials while promoting social causes. - **Consumer Goods:** Consumer goods companies can take on a more active role in supporting charitable causes through product sales. - **Creative Design:** The use of unconventional materials in fashion can inspire creative design across various industries and products. ## Related on Trend Hunter - [Designer Tissue Box Capsules](https://www.trendhunter.com/trends/scotties-and-house-home.md) - [Branded Bathroom Guides](https://www.trendhunter.com/trends/cashmere-ultraluxe-bathroom-guide.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Modern High-Fashion Dresses](https://www.trendhunter.com/trends/terani-couture.md) - [Sustainable Cashmere Apparel Collections](https://www.trendhunter.com/trends/reformations-cashmere-collection.md) - [Design-Forward Toilet Campaigns](https://www.trendhunter.com/trends/design-changes-everything.md) - [Pink-Hued Bath Lines](https://www.trendhunter.com/trends/barbie-x-hewi.md)