# Kind Gardening Pop-Ups Mrs. Meyer's Compassion Store Trades Generous Acts for Garden Essentials By Laura McQuarrie | Published 2024-05-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/compassion-store References: [morningstar](https://www.morningstar.com/news/pr-newswire/20240529cg25446/mrs-meyers-clean-day-opens-compassion-store-in-new-york-city-where-compassion-is-currency) & [mrsmeyers](http://www.mrsmeyers.com/compassion/)  2024 is the second year of Mrs. Meyer's Clean Day's Lots of Compassion program and the brand is opening [Mrs. Meyer's Compassion Store](https://www.trendhunter.com/trends/compassion-stores) as a first-of-its-kind pop-up to accept compassionate acts in exchange for garden essentials. This store takes compassion as currency and addresses the "Compassion Gap" that two-thirds of Americans feel is present in the United States. This free retail space gives people a reason to do a small act of kindness, such as calling or texting a loved one, supporting a local small business with a review or sharing a kind message on social media. At the New York pop-up, participants will be rewarded for their good deeds with garden-themed items like plants, [a bouquet](https://www.trendhunter.com/trends/tesco-mothers-day-tulips), Arber organic plant food or Mrs. Meyer's Clean Day Compassion Flower Hand Soap. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 90% | Activity: 93% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Compassionate Currency:** Harnessing the value of compassionate acts as a form of currency can create unique consumer engagement opportunities. - **Pop-up Experience Stores:** Temporary retail spaces that offer experiences instead of traditional sales can drive foot traffic and brand loyalty. - **Garden Essentials Rewards:** Rewarding community-oriented actions with practical, gardening-related rewards can promote both social good and sustainable living. ### Who This Affects Most - **Retail Innovation:** Adopting unconventional transactional models in retail can differentiate brands in a saturated market. - **Social Impact Marketing:** Marketing strategies that prioritize social impact can resonate deeply with value-driven consumers. - **Urban Agriculture:** Incorporating garden essentials into social initiatives can foster urban agriculture and community bonding. ## Related on Trend Hunter - [Compassion-Focused Retail Concepts](https://www.trendhunter.com/trends/compassion-stores.md) - [Kindness-Promoting Flower Sharing Initiatives](https://www.trendhunter.com/trends/flower-sharing.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Summer-Themed Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-cleaning-products.md) - [Free-From Springtime Cleaning Products](https://www.trendhunter.com/trends/mrs-meyers-dewdrop.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Biobased Pet Care Collections](https://www.trendhunter.com/trends/mrs-meyers-for-pets.md) - [Garden Shed Pop-Ups](https://www.trendhunter.com/trends/maison-margiela-fragrance.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md)