# Occult Fashion Campaigns Company of We Spring 2010 Lookbook Features a Studious Bunch By Marissa Brassfield | Published 2010-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/company-of-we-spring-2010 References: [thefashionisto](http://thefashionisto.com/blog/2010/04/02/company-of-we-spring-2010/) & [companyofwe](http://www.companyofwe.com/) The Company of We Spring 2010 lookbook serves up [casual-cool scholarly fashions](https://www.trendhunter.com/trends/shapes-we-take) in an occult-inspired manner. The meditation and seance-like poses in the first two images drive home the point that this collection is an atypical one. Photographer David Byun shot models Trent Kendrick, Tim Bryan, Joe Choi, and Taylor of Wilhelmina for the Company of We Spring 2010 lookbook; Nicholas Bullock and Diego aided with the art direction and styling, respectively. **Implications** - xx The models, styling and styling in this exquisite and [unconventional look book](https://www.trendhunter.com/trends/asos-inspired-by) come together in a brilliant way to tell an unusual fashion story that is striking and buzz worthy. It is rare that [spirituality and fashion](https://www.trendhunter.com/trends/paranoid-fw25) come together in a way that is thought provoking and aesthetically alluring like this, and Bruyn should be awarded for his creative approach. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 39% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Occult-inspired Fashion:** Disruptive innovation opportunity: Explore the intersection of spirituality and fashion to create thought-provoking and aesthetically alluring designs. - **Scholarly Fashions:** Disruptive innovation opportunity: Develop casual-cool fashion collections that incorporate intellectual and academic themes. - **Unconventional Lookbooks:** Disruptive innovation opportunity: Create lookbooks that tell unique and extraordinary fashion stories to generate buzz and stand out in the industry. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Fuse spirituality and fashion to create a new market for occult-inspired clothing. - **Art Direction:** Disruptive innovation opportunity: Incorporate unconventional and thought-provoking art direction techniques in fashion campaigns to captivate audiences. - **Photography:** Disruptive innovation opportunity: Experiment with new photography styles and techniques to create visually captivating lookbooks and fashion campaigns. ## Related on Trend Hunter - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md)