# Paint-Dripped Logos This High-Speed Photo Series Retools Familiar Company Logos By Malika Renee Butss | Published 2016-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/company-logos References: [highsnobiety](http://www.highsnobiety.com/2016/03/04/paint-dipped-brand-logos/) & [designboom](http://www.designboom.com/art/paint-dipped-liquid-logos-manuel-mittelpunkt-and-matthias-grund-03-04-2016/) Photographer Manuel Mittelpunkt and designer Matthias Grund partnered together to create a high-speed photo series that remixes a selection of popular company logos. Using liquid paint to redesign them, Mittelpunkt and Grund give these familiar branding images an incredibly artistic new look. To create these redesigned company logos, Grund started with laser-cut wooden logos attached to a rotart tool. The wooden logos were dipped in paint that matched familiar company colors, hooked up to a revolving device and then spun at high-speed and photographed in action for a paint-splattering effect. Within this series, viewers can see such iconic logos like Apple's apple, Chanel's two Cs, the elegant Disney D, McDonald's golden arches and many more. Photo Credits: [highsnobiety](http://www.highsnobiety.com/2016/03/04/paint-dipped-brand-logos/), [designboom](http://www.designboom.com/art/paint-dipped-liquid-logos-manuel-mittelpunkt-and-matthias-grund-03-04-2016/) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Remixed Logos:** The high-speed photo series of paint-dripped logos presents an opportunity for companies to experiment with a more artistic and visually striking brand image. - **Liquid Branding:** The use of liquid paint to redesign logos opens up possibilities for companies to create dynamic and unique branding experiences. - **Artistic Brand Identity:** The paint-splattering effect applied to familiar logos offers a disruptive innovation opportunity for businesses to re-imagine their brand identity in a more creative and playful way. ### Where This Applies - **Photography:** The high-speed photography technique used in this series can be adopted by photographers to create captivating and visually stunning images. - **Design:** The concept of using liquid paint to redesign logos can be explored by designers to create unconventional and eye-catching brand identities for clients. - **Marketing and Advertising:** Marketers and advertisers can take inspiration from this high-speed photo series to develop innovative campaigns that leverage visually striking and dynamic representations of brand logos. ## Related on Trend Hunter - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Remixed Artist-Designed Logos](https://www.trendhunter.com/trends/artist-logo-remix.md) - [Soda Logo Rebranding Campaigns](https://www.trendhunter.com/trends/new-logo.md) - [Accessible Brand Design Tools](https://www.trendhunter.com/trends/good-enough-logos.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Motion Liquid Art Distortions](https://www.trendhunter.com/trends/lidris.md) - [Italian Artful Brand Refreshes](https://www.trendhunter.com/trends/iittala.md) - [Mountain-Inspired Soda Rebrandings](https://www.trendhunter.com/trends/mountain-dew-2.md)