# Geeky Beverage Chillers The Companion Cube Ice Tray Will Warm Your Heart and Cool Your Drink By Wes Walcott | Published 2012-10-25 | Updated 2012-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/companion-cube-ice-tray References: [gizmodo](http://gizmodo.com/5953278/why-it-did-take-so-long-for-companion-cube-ice-trays) & [thinkgeek](http://www.thinkgeek.com/) Fans of the Portal game series will absolutely flip once they lay eyes on the [beverage chillers](https://www.trendhunter.com/trends/chill-board) produced by the Companion Cube Ice Tray. The Companion Cube is a recurring object in the Portal universe. It looks pretty much identical to the Weighted Storage Cubes seen throughout the game but instead of having the Aperture logo on the sides, Companion Cube sports a pink heart to help make you feel warm and fuzzy inside. Even though the original companion Cube was thought to have been incinerated during an episode in the first Portal game, now, thanks to the Companion Cube Ice Tray, you can make all the companion cubes you want! You and your drinks will never have to feel lonely again. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 30% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Geeky Beverage Chillers:** The trend of geek-themed beverage chillers provides opportunities for businesses to tap into the fanbase of popular franchises and create unique and nostalgic drink accessories. ### Where This Applies - **Gaming Merchandise:** The gaming merchandise industry can capitalize on the trend of geeky beverage chillers by creating licensed products from popular game franchises that appeal to fans and collectors. - **Kitchenware:** The kitchenware industry can explore the trend of geeky beverage chillers to offer creative and novelty products that cater to consumers' interests and add a fun element to their everyday kitchen items. - **Drinkware:** The drinkware industry can leverage the trend of geeky beverage chillers by designing unique and eye-catching products that combine functionality and fandom to attract customers looking for distinctive drink accessories. ## Related on Trend Hunter - [Rapid-Chilling Beverage Holders](https://www.trendhunter.com/trends/portable-drink-cooler.md) - [Referential Gaming PC Skins](https://www.trendhunter.com/trends/dbrand-companion-cube.md) - [Quick Can-Cooling Kitchen Appliances](https://www.trendhunter.com/trends/one-minute-beverage-chiller.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Compact Ice Cub Storage Boxes](https://www.trendhunter.com/trends/czwlhg-ice-cube-trays.md) - [Rugged Cubic Camping Coolers](https://www.trendhunter.com/trends/camelbak-chillbak-cube-cooler.md) - [Connected Temperature-Controlled Shipping Boxes](https://www.trendhunter.com/trends/ember-cube.md) - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md)