# Compact Protein Coffees Avvatar Adds Hazelnut to Its Cold Coffee Drink By Amy Duong | Written with AI assistance | Published 2026-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/compact-protein-coffees References: [stack3d](https://www.stack3d.com/2026/10/avvatar-hazelnut-protein-shake)  Avvatar is expanding its [ready-to-drink cold coffee](https://www.trendhunter.com/trends/protein-coffee-drinks) line with Hazelnut, a third option that adds a nutty profile to the existing Classic and Vanilla range. The Indian brand keeps the same real coffee and milk base, so the update stays within its [coffeehouse-style protein format](https://www.trendhunter.com/trends/functional-protein-coffee) rather than branching into a different drink type. The drink comes in a 250ml carton and packs [15g of protein](https://www.trendhunter.com/trends/protein-cold-brew-latte), keeping it in grab-and-go territory. Buyers in India can order it now from Avvatar's website, where a case of 12 costs ₹1,188. That works out to ₹99 per carton, and there is no four-pack at this stage. At ₹99 per carton, Hazelnut gives Avvatar a low-commitment way to extend repeat purchases through DTC rather than waiting for a multipack format. Keeping the line centered on cold coffee and adding a familiar cafe flavor widens the range without diluting what makes the product distinct. Image Credit: Avvatar ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 25% | Activity: 42% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Protein Coffee Expansion:** Ready-to-drink coffee formats with functional protein content create space for everyday wellness products that feel closer to cafe beverages than traditional supplements. - **Cafe Flavor Functionalization:** Familiar profiles like hazelnut help performance-oriented drinks gain broader appeal by translating indulgent coffeehouse cues into convenient nutritional formats. - **Single-serve DTC Trials:** Low-priced individual cartons sold online support repeat discovery and reduce purchase friction before brands commit to larger multipack retail strategies. ### Sectors Adopting This - **Functional Beverages:** Protein-enhanced cold coffees highlight how beverage brands can merge refreshment, nutrition, and convenience into compact mainstream products. - **Dairy and Nutrition:** Milk-based ready-to-drink formats offer manufacturers a route to reposition dairy as a modern protein carrier for mobile consumers. - **Direct-to-consumer Retail:** Brand-owned online sales channels allow compact beverage launches to test flavors, pricing, and purchase behavior with greater speed and control. ## Related on Trend Hunter - [Ready-to-Drink Protein Fiber Coffees](https://www.trendhunter.com/trends/starbucks-coffee-protein.md) - [Flavor-Forward Protein Coffees](https://www.trendhunter.com/trends/javvy-protein-coffee.md) - [Protein-Fortified Lattes](https://www.trendhunter.com/trends/Bones-Coffee.md) - [Protein-Boosted Cold Brew Coffees](https://www.trendhunter.com/trends/free-rein-coffee-rtds.md) - [Artisanal Protein Beverages](https://www.trendhunter.com/trends/premier-protein-coffeehouse.md) - [Protein-Rich Cold Cappuccinos](https://www.trendhunter.com/trends/protein-chocolate-cappuccino.md) - [Protein-Packed Canned Coffees](https://www.trendhunter.com/trends/the-super-coffee-xxtra.md) - [Pea Protein Drinks](https://www.trendhunter.com/trends/almond-breeze-protein-drink.md) - [Coffee Whey Protein Flavors](https://www.trendhunter.com/trends/coffee-whey-protein-flavors.md)