# Crowdsourced Naming Contests General Motors Taped Consumers for the Names of Its Commuter E-Bikes By Kalin Ned | Published 2019-03-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/commuter-ebike References: [theverge](https://www.theverge.com/2018/11/2/18052702/gm-electric-bicycle-crowdsource-campaign) & [ebikebrandchallenge](https://ebikebrandchallenge.com/call-for-entries) [General Motors](https://www.trendhunter.com/trends/chevrolet-bolt-campaign) unveiled two brand new commuter e-bike silhouette. Each model was designed with functionalities that will make ventures into urban traffic a dream -- from the completely foldable frame to the ultra-compact appearance. However, as [GM](https://www.trendhunter.com/trends/metaverse-boutique) prepared extensively for the launch of its newest products, the company tapped consumers for one key decision -- the names. With a [crowdsourcing campaign](https://www.trendhunter.com/trends/publicity-for-good1), General Motors engaged the public through a contest. The initiative did not only call attention to the launch of the commuter e-bikes but it also gave individuals an interactive opportunity, allowing them a certain degree of ownership of the product. The top submission for naming the bikes received a generous $10,000 USD prize and nine runner-ups were given $1,000 USD each. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 57% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourcing:** The use of crowdsourcing campaigns for decision-making in product development allows for increased engagement and ownership among consumers. - **Interactive Marketing:** Engaging the public through contests and interactive opportunities promotes brand awareness and consumer participation. - **Consumer Involvement:** Involving consumers in key decisions, such as naming products, fosters a sense of ownership and strengthens the relationship between the brand and its customers. ### Where This Applies - **Automotive:** The automotive industry can leverage crowdsourcing and interactive marketing to involve consumers in decision-making processes, creating a stronger connection with their target audience. - **Marketing and Advertising:** The marketing and advertising industry can explore the use of crowdsourcing campaigns and interactive strategies to generate consumer engagement and increase brand awareness. - **Consumer Goods:** In the consumer goods industry, involving consumers in product naming decisions through crowdsourcing can create a sense of ownership and loyalty towards the brand. ## Related on Trend Hunter - [Truck-Inspired Electric Bikes](https://www.trendhunter.com/trends/hummer-ev-1.md) - [EV Advertising Campaigns](https://www.trendhunter.com/trends/chevrolet-bolt-campaign.md) - [Cutting-Edge Bike Giveaways](https://www.trendhunter.com/trends/prodigy-xc.md) - [Celebratory Electric Scooter Giveaways](https://www.trendhunter.com/trends/electric-scooter-giveaway.md) - [Modular E-Bike Collections](https://www.trendhunter.com/trends/gravital.md) - [Protein Product Naming Campaigns](https://www.trendhunter.com/trends/myprotein-snack-bar.md) - [Automobile-Inspired E-Bike Launches](https://www.trendhunter.com/trends/ford-1.md) - [Utility-Focused E-Bikes](https://www.trendhunter.com/trends/globe-e-bikes.md) - [Iconic Car-Inspired Electronic Bikes](https://www.trendhunter.com/trends/n-plus.md)