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# Commuter Dress Shirts
Rhone's Newest Commuter Collection Design Has High-Performance Features

By Laura McQuarrie | Published 2019-04-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/commuter-dress-shirt
References: [prnewswire](https://www.prnewswire.com/news-releases/rhone-launches-game-changing-commuter-dress-shirt-bringing-men-a-luxury-performance-alternative-that-will-take-them-from-the-bike-to-the-boardroom-300836427.html) & [rhone](https://www.rhone.com/products/commuter-dress-shirt)

Rhone is expanding upon its [Commuter Collection](https://www.trendhunter.com/trends/reflected-bag) with a luxurious new addition called the Commuter Dress Shirt, which features high-quality fabric from Italy that's handcrafted in Portugal and packed with performance features. The classically stylish Commuter Dress Shirt combines woven fabric with the [technical properties of active performance wear](https://www.trendhunter.com/trends/solotex-mesh-performance), including [four-way-stretch and quick dry properties](https://www.trendhunter.com/trends/classic-tee).

The design of the shirt uses the heat that is generated by the body to naturally release wrinkles and wick away moisture. Although the shirt is packed with high-performance features, it is as easy to care for as a regular piece of activewear and does not require special treatments like ironing or dry cleaning when it comes to regular care and maintenance.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 61% | Activity: 52% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Luxury Performance Wear:** Disruptive Innovation Opportunity: Combine high-quality fabrics with technical properties to create stylish and functional clothing.
- **Versatile Activewear:** Disruptive Innovation Opportunity: Develop activewear that can transition seamlessly from workouts to business meetings without compromising on performance or style.
- **Low-maintenance Clothing:** Disruptive Innovation Opportunity: Create garments that require minimal care and maintenance, eliminating the need for ironing or dry cleaning.

### Where This Applies

- **Apparel Manufacturing:** Disruptive Innovation Opportunity: Incorporate innovative fabrics and technology into the manufacturing process to create high-performance clothing for various markets.
- **Athleisure:** Disruptive Innovation Opportunity: Merge the functionality of activewear with the style of casual clothing to create a new category of versatile fashion.
- **Laundry and Dry Cleaning:** Disruptive Innovation Opportunity: Develop alternative cleaning methods or fabrics that minimize the need for traditional laundry and dry cleaning services.

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