# Themed Community Interaction Wonderly Establishes a Monthly Community Theme for Fans to Adhere to By Alyson Wyers | Published 2015-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/community-theme References: [wonderly](http://wonderly.com/get-involved/) & [twitter](https://twitter.com/WeAreWonderly/status/562384320254713857) Multi-Channel network (MCN) Wonderly is big on [user engagement](https://www.trendhunter.com/trends/community-engagement), which is why they establish a monthly community theme to give their audiences more structure when contributing. According to the MCN's website, this monthly theme guides their [creative community](https://www.trendhunter.com/trends/community-platforms) when it comes to blog posts, pictures and other creations. In addition to the multiple [YouTube](https://www.trendhunter.com/trends/curations-club) channels and shows the MCN represents, fans can submit their own Wonderly content for the chance to be featured on the site. For example, last month's community theme was Self -- self care, self love, self image and even selfies. Whether it's a blog, video blog, tumblr post or a simple tweet, Wonderly encourages their online community to be heavily involved. They even have a Featured Fan of the Week. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 6% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Themed Community Interaction:** Encouraging community engagement through monthly themes can increase user-generated content and create a strong sense of community. - **Structured Content Creation:** Providing a theme or prompt for content creators can inspire more focused and cohesive user-generated content. - **User-generated Content Curation:** Highlighting user-generated content on a website or platform can increase user engagement and loyalty. ### Who This Affects Most - **Social Media:** Social media platforms can benefit from implementing structured content creation and user-generated content curation to increase user engagement. - **E-commerce:** E-commerce businesses can encourage user-generated content by providing themes or prompts to their customers for product reviews and testimonials. - **Media and Entertainment:** Media and entertainment companies can increase community engagement by implementing monthly themes and curating user-generated content for their audiences. ## Related on Trend Hunter - [Can Food Community Platforms](https://www.trendhunter.com/trends/can-fan-community.md) - [Custom Community Builders](https://www.trendhunter.com/trends/wylo.md) - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Community Growth Tools](https://www.trendhunter.com/trends/odd-circles.md) - [Fan-Made Merch Stores](https://www.trendhunter.com/trends/the-wonder-shop.md) - [Empowering Bra-Branded Initiatives](https://www.trendhunter.com/trends/sharethewonder.md) - [Women-Focused Wellness Communities](https://www.trendhunter.com/trends/genwell.md) - [Diversity-Focused Writing Communities](https://www.trendhunter.com/trends/hallmark.md) - [Fan-Fueled Skincare Campaigns](https://www.trendhunter.com/trends/peculiar-behavior.md)