# Surplus Food Supermarkets Community Shop is a Social Enterprise on a Pilot Program By Social Business Editor | Published 2014-05-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/community-shop References: [twitter](https://twitter.com/CommunityShops) & [community-shop](http://community-shop.co.uk/) A certified Community Interest Company, Community Shop is a [social enterprise](https://www.trendhunter.com/trends/fairprice-group) that aims to revitalize and renew food industries, which often suffer from an elitist approach -- one that simply has to do with expensive food! Here, inexpensive healthy foods are offered on a members-only basis and sometimes at 70% less than what you would find in a normal retail environment. Logistically, this is done through using [surplus food](https://www.trendhunter.com/trends/coordinated-care), whether that means labelling errors or a short shelf life. In addition to inexpensive food, Community Shop will stay true to its name and create programming such as [cooking classes](https://www.trendhunter.com/trends/shared-kitchen) and financial independence classes. Company Shop is the parent company through which this pilot project currently receives funding and support. **Contact Information** Community Shop [website](http://community-shop.co.uk/) Community Shop on [Twitter](https://twitter.com/CommunityShops) ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 18% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Surplus Food Markets:** Creating specialized markets that make use of food surplus to offer inexpensive healthy food and tackle food waste presents multiple disruptive innovation opportunities. - **Community-focused Retail:** Creating retail spaces that cater to the community's needs and support initiatives like cooking and financial classes presents multiple disruptive innovation opportunities. - **Social Enterprise Incubators:** Creating innovative models that connect underutilized resources to serve a social mission presents multiple disruptive innovation opportunities. ### Who This Affects Most - **Grocery Retail:** Grocery retailers can leverage the concept of surplus food markets and community-focused retail to create inclusive spaces and drive sales. - **Food Waste Management:** Companies and municipalities focused on food waste management can leverage surplus food markets to reduce food waste and promote sustainable business practices. - **Social Enterprise:** Social enterprise incubators can leverage Community Shop's model to create innovative models that deliver sustainable social and financial returns. ## Related on Trend Hunter - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Supermarket Charity Partnerships](https://www.trendhunter.com/trends/aldi-uk-and-neighbourly.md) - [Food Insecurity Match Programs](https://www.trendhunter.com/trends/nutritional-assistance.md) - [Surplus Food Grocer Initiatives](https://www.trendhunter.com/trends/aldi-and-too-good-to-go.md) - [On-Demand Convienience Shopping](https://www.trendhunter.com/trends/just-eat-3.md) - [Community-Oriented Cookbook Stores](https://www.trendhunter.com/trends/foodies-cookbook-shop.md) - [Health-Forward Charity Initiatives](https://www.trendhunter.com/trends/innocent-drinks-and-coop.md)