# Close-Knit Community Brands Granny's Finest Community Knitting Project Creatively Bridges Age Gaps By Alyson Wyers | Published 2014-09-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/community-knitting References: [springwise](http://www.springwise.com/community-knit-sessions-combine-creativity-young-skills-elderly/) & [grannysfinest](http://www.grannysfinest.com) In an effort to bridge the age gap between youth and the elderly, Granny's Finest beautifully utilizes the concept of community knitting. Through organized knit sessions the two age groups can bond and exercise their creativity. Based out of the Netherlands, Granny's Finest combines the skills of an older generation with the creativity of young people, resulting in stylish knit wear available for purchase online. The community knitting project specifically caters to [fashion students](https://www.trendhunter.com/trends/youthfocused-fashion-brand) looking for an outlet for their designs. Through discussions with women who have been knitting for decades, they decide how to construct pieces sold under the Granny's Finest brand. This also serves to address the [loneliness many seniors feel](https://www.trendhunter.com/trends/give-us-the-finger), while teaching youth new skills. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Community Knitting Projects:** Organized knit sessions bring together different age groups to exercise their creativity and bridge the generation gap. - **Intergenerational Collaborations:** Combining the skills of older and younger generations can lead to innovative and stylish products. - **Socially Responsible Fashion:** Fashion brands that prioritize community involvement and social impact are growing in popularity. ### Who This Affects Most - **Fashion Industry:** Fashion students and designers can benefit from collaborating with older generations and incorporating intergenerational designs. - **Senior Care Industry:** Organizing activities that bring together different generations can improve the mental and emotional well-being of seniors. - **Education Industry:** Educational institutions can incorporate community knitting projects to promote creativity and teach students new skills while fostering intergenerational connections. ## Related on Trend Hunter - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [Knitting Screening Programs](https://www.trendhunter.com/trends/knitting-screenings.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Loneliness-Combatting Grocery Shopping Experiences](https://www.trendhunter.com/trends/grocery-shopping-experience.md) - [Upcycled Surf Kite Backpacks](https://www.trendhunter.com/trends/edgy-kids-brand.md) - [Collaborative Hand-Knit Streetwear](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams.md) - [Creator Community-Focused Platforms](https://www.trendhunter.com/trends/creator-community.md) - [Diverse Hand-Knit Dolls](https://www.trendhunter.com/trends/hand-knit-dolls.md) - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md)