# Communist Ringtones Cell Phone Waiting Tones Changed to PRC Patriotic Song By Alexander Lam | Published 2009-09-30 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/communist-ringtones References: [nytimes](http://www.nytimes.com/2009/09/30/world/asia/30ringtone.html?_r=1&partner=rss&emc=rss) & [chinamobileltd](http://www.chinamobileltd.com/) Chinese pride and communist propaganda has taken a new level with [state-controlled mobile service providers](https://www.trendhunter.com/trends/meaningful-planet) changing the tone that you hear while waiting for someone to pick up the line into a [patriotic Chinese song](https://www.trendhunter.com/trends/lg-radio-optimism). The song played instead of the [waiting tone](https://www.trendhunter.com/trends/android-call-reason) is called 'Guo Jia,' which means 'Country' in Chinese. One of the lines include “Only when we have a strong country can we have a prosperous family.” These changes were made to commemorate the 60th anniversary of the founding of the Peoples Republic of China. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 63% | Activity: 77% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Patriotic Ringtones:** Disruptive innovation opportunity: Develop a platform or app that allows users to create and share customizable patriotic ringtones. - **Nationalistic Marketing:** Disruptive innovation opportunity: Create marketing strategies that leverage national pride and patriotism to target consumers in specific countries. - **Government-controlled Mobile Services:** Disruptive innovation opportunity: Explore the potential for government-controlled mobile service providers to offer unique, nationalistic features and services to their customers. ### Who This Affects Most - **Telecommunications:** Disruptive innovation opportunity: Develop technologies or services that enhance the customization and personalization of ringtone options for mobile phone users. - **Marketing and Advertising:** Disruptive innovation opportunity: Create campaigns that tap into nationalistic sentiments and connect with consumers on a deeper emotional level. - **Government and Public Services:** Disruptive innovation opportunity: Explore ways to use government-controlled mobile services as a means of promoting national pride and loyalty among citizens. ## Related on Trend Hunter - [Minimal Sound Libraries](https://www.trendhunter.com/trends/sober-ringtones.md) - [Plant-Based Orange Chicken Campaigns](https://www.trendhunter.com/trends/plantbased-orange-chicken-campaign.md) - [Festive Doorbell Greeting Sounds](https://www.trendhunter.com/trends/vivint.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Grief-Focused Voicemail Solutions](https://www.trendhunter.com/trends/missed-calls.md) - [Sonic Cell Campaigns](https://www.trendhunter.com/trends/the-most-beautiful-sound.md) - [Presidential-Themed Mobile Services](https://www.trendhunter.com/trends/trump-mobile.md) - [Satellite Messaging-Enabled Smartphones](https://www.trendhunter.com/trends/satellitemessaging-chinese-smartphone.md) - [Uncomfortable Anti-Tech Rings](https://www.trendhunter.com/trends/uscellular.md)