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# Commune Hotel by the Great Wall
China's Soho

By Juan Carlos Bonilla | Published 2007-04-11 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/commune-hotel-by-the-great-wall-chinas-soho
References: [luxury-global-hotels](http://www.luxury-global-hotels.com/2006/10/25/comune-hotel-china/) & [commune.cn](http://www.commune.com.cn)

Commune by the Great Wall Kempinski is considered as SOHO China's most creative project. With stylish design concepts is set amid the [peaceful and green mountains](https://www.trendhunter.com/trends/secret-camp) near the Shuiguan section of the Great Wall, the 8 square kilometer development is a private collection of [contemporary and trendy architecture](https://www.trendhunter.com/trends/populus-seattle) designed by 12 Asian architects. Each house has a chic style and unique environment and the Hotel offers you special programs for kids.

**Implications** - As today's [urban populations continue to grow](https://www.trendhunter.com/trends/the-standard-singapore) at an escalating rate, more individuals are encountering a weakening relationship with nature. Businesses that devote their efforts to re-establishing a strong relationship between consumer and the environment will likely generate favorable results. Consumers will flock to products that enable them to enjoy the great outdoors in an urban setting.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 59% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### Why This Trend Is Growing

- **Nature-inspired Architecture:** Incorporating natural elements and designs into urban buildings to create a stronger connection between consumers and the environment.
- **Unique Hotel Designs:** Creating hotels with distinct and stylish concepts to attract travelers seeking a one-of-a-kind experience.
- **Family-friendly Programs:** Developing special programs and amenities for families with children to cater to their specific needs and preferences.

### Industries Being Reshaped

- **Architecture and Design:** Opportunities for architects and designers to create innovative structures that blend modern aesthetics with natural elements.
- **Hospitality and Tourism:** Potential for hoteliers to differentiate themselves by offering unique and memorable experiences in their properties.
- **Family Entertainment and Travel:** Growing demand for family-friendly experiences and programs in the hospitality sector.

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