# Photo-Fragmented Eyewear Ads The Commune de Paris x Waiting for the Sun Catalog Youthful and Bold By Jana Pijak | Published 2013-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/commune-de-paris-x-waiting-for-the-sun References: [fuckingyoung.es](http://fuckingyoung.es/commune-de-paris-x-waiting-for-the-sun/) & [communedeparis.fr](http://www.communedeparis.fr/) The Commune de Paris x Waiting for the Sun collection catalog showcases the [collaborative work of the two labels](https://www.trendhunter.com/trends/rimowa-x-mykita). After teaming up with eyewear brand Waiting for the Sun, Commune de Paris is releasing a collection of three wooded frames that are available in red, yellow and blue hued styles. Launching in Spring/Summer 2013, this [collection of eyewear](https://www.trendhunter.com/trends/framery) is set to be showcased alongside the latest Commune de Paris clothing collection. The Commune de Paris x Waiting for the Sun collaboration project is showcased in an [edgy lookbook spread](https://www.trendhunter.com/trends/bouquet-collection-1) that layers fragmented imagery into visually interesting compositions. This advertorial is lensed against a visually vivid backdrop and appears collaged thanks to its combination of two images that are overlapped atop one another. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Fragmented Imagery Ads:** Brands can create visually interesting compositions by overlaying two images atop one another to create fragmented imagery ads. - **Collaborative Eyewear Collections:** Collaborations between clothing and eyewear brands are becoming more popular, creating disruptive innovation opportunities for both industries. - **Vibrant Colored Eyewear:** Eyewear brands can offer disruptive innovation by creating unique eyewear styles in vibrant colors such as red, yellow, and blue. ### Industries Being Reshaped - **Eyewear Industry:** The eyewear industry can explore creating unique and colorful frames that cater to a youthful and bold audience. - **Fashion Industry:** The fashion industry can explore collaborations with eyewear brands to create innovative and visually interesting collections. - **Advertising Industry:** The advertising industry can explore the use of fragmented imagery to create visually captivating advertisements for brands. ## Related on Trend Hunter - [Vintage-Inspired Eyewear Collections](https://www.trendhunter.com/trends/reformation-x-jimmy-fairly.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Luxurious Eyewear Releases](https://www.trendhunter.com/trends/gentle-monster-6.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Streetwear-Informed Dynamic Eyewear](https://www.trendhunter.com/trends/supreme-eyewear.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Collaborative Summertime Sunglasses](https://www.trendhunter.com/trends/jins-x-snow-peak.md)