# Ink Imagery Beer Cans The Commonwealth Brewing Co. Offers Experiential Imagery on Its Cans By Mishal Omar | Published 2017-03-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/commonwealth-brewing-co References: [packagingoftheworld](http://www.packagingoftheworld.com/2017/03/commonwealth-brewing-co-core-range.html) & [thirstcraft](http://thirstcraft.com/work/commonwealth-brewing-company/) The [Commonwealth Brewing Co.](https://www.trendhunter.com/trends/commonwealth-wine-school) is based in Virginia, USA and works out of a converted fire station – a creative environment that also translates into the company's branding ideas. The company enlisted the creative agency Thirst to create the imagery for its beer cans. The agency decided to take a simple yet creative approach by mixing various oils, vinegars and inks on a plate and then taking photos of their creations. The images are meant to reflect the flavors of the beer they are representing. The [Imperial Chocolate Stout](https://www.trendhunter.com/trends/off-grid-hospitality), for example, features a dark background with golden and orange hues swirling together. The Commonwealth Brewing Co. has managed to create branding that is highly distinct from what its competitors offer. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 51% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Imagery-driven Branding:** Using experiential imagery on product packaging to create a distinct brand identity. - **Creative Collaborations:** Partnering with creative agencies to develop unique and visually appealing branding concepts. - **Flavor Visualization:** Using visual representations to reflect the flavors and characteristics of products. ### Industries Being Reshaped - **Craft Beer Industry:** Craft breweries utilizing unique branding strategies to stand out in a competitive market. - **Creative Agency Industry:** Creative agencies offering innovative design solutions to help their clients differentiate their brands. - **Food and Beverage Industry:** Companies incorporating visual elements into their packaging to enhance consumer experience and appeal. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Vice-Inspired IPAs](https://www.trendhunter.com/trends/concept-ipa.md)