# Eccentrically Voluminous Hairstyles The Common & Sense 'Where' Photoshoot Stars Anouk de Heer By Meghan Young | Published 2014-03-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/common-sense-where References: [fashiongonerogue](http://www.fashiongonerogue.com/anouk-de-heer-rocks-diesel-naomi-yang-commons-sense/) & [commons-sense.net](http://www.commons-sense.net/) The Common & Sense 'Where' editorial is a relatively basic photoshoot except for the Wolverine-esque hairstyle. Soaring voluminously high in two parts, it adds an eccentric touch to the [feminine grungy looks](https://www.trendhunter.com/trends/the-october-collection) that were exclusively pulled from the [Diesel Black Gold spring 2014 collection](https://www.trendhunter.com/trends/melissa-x-diesel). There are also sooty smudge marks all over the model's body that add even more mysterious context to the photoshoot. Shot in studio by photographer Naomi Yang, the Common & Sense 'Where' editorial stars Dutch model Anouk de Heer. Her rock and roll wardrobe was put together by stylist Shino Itoi, who focused on the brand’s [denim, embellished skirts](https://www.trendhunter.com/trends/anatomic-denim) and eclectic prints. Captured completely in black and white, there is a minimalist quality to the images, the fashion itself aside. Playful and youthful, the looks are perfect for the upcoming season. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 81% | Activity: 80% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Eccentric Hairstyles:** Opportunity for hairstylists to create unconventional and eye-catching hairstyles that defy traditional norms. - **Grungy Fashion:** Potential for fashion designers to incorporate edgy and alternative elements into their collections to cater to a rebellious and nonconformist audience. - **Minimalist Photography:** Chance for photographers to explore the beauty of simplicity and capture captivating images with a clean and understated aesthetic. ### Where This Applies - **Hair Salon Industry:** Disruptive innovation opportunity for salons to offer avant-garde hairstyles that attract a fashion-forward clientele seeking unique and bold looks. - **Fashion Design Industry:** Opportunity for designers to embrace the grunge movement and create collections that resonate with individuals who appreciate unconventional and edgy fashion choices. - **Photography Industry:** Potential for photographers to specialize in minimalist photography and cater to clients who value the simplicity and elegance of clean, black and white images. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Volumizing Hair Care Campaigns](https://www.trendhunter.com/trends/get-hy-with-nexxus.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)