# Plastic-Free Luxury Skincare Common Heir Make Its Debut with Biodegradable Vitamin C Capsules By Grace Mahas | Published 2021-03-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/common-heir References: [commonheir](https://commonheir.com/) Common Heir is a first to market beauty brand building better, [plastic-free skincare](https://www.trendhunter.com/trends/aora-mexico) founded by Cary Lin and Angela Ubias in hopes of reimagining classic beauty staples. The brand is making its debut with new [biodegradable Vitamin C Capsules](https://www.trendhunter.com/trends/vapsula) – offering sustainable, intentional, and indulgent skincare swaps that are good for your skin and the planet. Common Heir's [Vitamin C Serum](https://www.trendhunter.com/trends/illuminating-radiant-vitamin-c-serum) is housed in a readily biodegradable capsule (that takes minutes to break down, versus hundred of years) within a recycled cardboard container. Once the capsule is completely dissolved in water, all that is left is a small recyclable carton with stunning packaging that can easily be re-used to store other beauty products such as bobby pins or hair ties. Image Credit: Common Heir ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 76% | Activity: 83% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Plastic-free Beauty:** As consumers demand more sustainable products, there is an opportunity for companies to develop eco-friendly beauty and skincare solutions. - **Biodegradable Packaging:** Companies can create disruptive innovation by replacing traditional plastic packaging with biodegradable alternatives, such as Common Heir's Vitamin C Capsules that dissolve in minutes. - **Sustainable Beauty:** Building a sustainable brand that prioritizes eco-friendly practices can be a key differentiator in the highly competitive beauty industry. ### Where This Applies - **Beauty and Skincare:** The beauty and skincare industry can benefit from adopting sustainable practices and developing innovative plastic-free products that align with consumers' values. - **Packaging:** As consumers demand more eco-friendly packaging options, there is an opportunity for disruptive innovation in the packaging industry to create sustainable alternatives. - **Sustainability Consulting:** As more companies prioritize sustainability, there is a growing need for consultants who can help businesses navigate the transition to more eco-friendly practices. ## Related on Trend Hunter - [Smoothing Skincare Capsules](https://www.trendhunter.com/trends/smoothing-bakuchiol-serum.md) - [Dissolvable Skincare Systems](https://www.trendhunter.com/trends/wanderluxe-beauty.md) - [Expertly Engineered Skincare](https://www.trendhunter.com/trends/circ-skincare.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Home-Compostable Beauty Pipettes](https://www.trendhunter.com/trends/compostable-pipette.md) - [Biodegradable Supplement Capsules](https://www.trendhunter.com/trends/vapsula.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Vitamin C-Powered Beauty Collections](https://www.trendhunter.com/trends/vitamin-c-collection.md)