# Odd Dinner Dialogue Ads The Orbit 'Heights' Ad is an Odd Take on Commercials on Everyday Life By Ian Andrew Panganiban | Published 2013-03-28 | Updated 2013-04-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/commercials-on References: [adsoftheworld](http://adsoftheworld.com/media/tv/orbit_heights) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=JHoNMWBGoQk) It’s common for advertisers to base commercials on everyday human experiences to make it easier to connect with their target audience; however, sometimes advertisers opt to create something that’s truly [bizarre](https://www.trendhunter.com/trends/german-doner-kebab), which is the case in this [Orbit gum commercial](https://www.trendhunter.com/trends/tridifferent). The Orbit gum company recently commissioned Chris Woods to take charge of one its commercials. The video starts normally enough with a woman finishing her meal on a flight, but takes an odd turn after she is encroached by the [meals she had recently consumed](https://www.trendhunter.com/trends/tiny-chef-x-ikea). The meals aren’t just given human faces, but also dialogue -- as if their having faces wouldn’t weird people out enough. The camera’s fixation on the mashed potato was odd and a little bit unnerving, but at the same time it was something you couldn’t turn your view away from. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 19% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Bizarre Advertising:** Creating truly bizarre ads to stand out in the market. - **Personified Products:** Giving everyday products human-like features to connect with the target audience. - **Unconventional Storytelling:** Using unconventional storytelling methods to create memorable advertising campaigns. ### Where This Applies - **Food and Beverage:** Creating ads with personified food products could potentially set a company apart in the crowded food and beverage industry. - **Marketing and Advertising:** Using unconventional storytelling methods in advertising can help companies differentiate themselves in the competitive marketing and advertising industry. - **Consumer Goods:** Adding personification to consumer goods can create a more personal relationship between consumers and the products they use, providing a competitive edge in the consumer goods industry. ## Related on Trend Hunter - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Cake-Themed Commercials](https://www.trendhunter.com/trends/kfc-thailands-birthday-ad.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)