# Water-Based Graffiti Ads These Commercial Graffiti Footprints Leave Their Mark but Not a Mess By Laura McQuarrie | Published 2013-12-03 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/commercial-graffiti References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/dr-martens-stand-clean-graffiti-ambient-campaign/) & [jackagency](http://www.jackagency.co.uk/jacks-blog/what-do-you-stand-for/) The [Jack Agency](https://www.trendhunter.com/trends/dreamies-treats) specializes in urban communications, like this series of [commercial graffiti](https://www.trendhunter.com/trends/mosaic-north-america) created on the streets of London for Dr. Martens. The ‘What Do You Stand For?’ campaign makes use of “clean graffiti,” which is applied with water, a power washer and a stencil, so that it leaves a design that is visible, but non-permanent and easily removed once the campaign is over. For this Dr. Martens campaign, the stencils used were in the shape of an [oversized boot imprint](https://www.trendhunter.com/trends/red-wing-made-the-hard-way) and location-specific to 10 sites, asking people in places like Bristol, Cardiff and Manchester “What Do You Stand For?” The urban artworks appeared over a period of four weeks, which would have been fun to spot as they appeared and disappeared over the course of time. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Clean Graffiti Advertising:** Using water-activated graffiti to create non-permanent and easily-removed advertising campaigns. - **Location-specific Stencils:** Utilizing stencils in the shape of oversized boot imprints that are specific to certain locations for targeted advertising. - **Interactive Street Art:** Creating urban artworks that appear and disappear over time, engaging viewers and creating excitement. ### Where This Applies - **Outdoor Advertising:** Opportunities for outdoor advertising companies to offer clean graffiti advertising as a unique and eco-friendly alternative. - **Footwear:** Footwear companies can use location-specific stencils to showcase their brand and engage with consumers in various cities. - **Art and Design:** Artists and designers can explore the use of interactive street art and clean graffiti techniques to create captivating and temporary installations. ## Related on Trend Hunter - [Branded Rain-Themed Installations](https://www.trendhunter.com/trends/rain-experience.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Cheeky Adult Wipe Campaigns](https://www.trendhunter.com/trends/goodwipes-launched.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md)