# Patriotic Achievement Campaigns The Dunkin' Donuts #KeepOn Commercial Campaign is Uplifting By Michael Hemsworth | Published 2016-06-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/commercial-campaign References: [mediapost](http://www.mediapost.com/publications/article/277373/dunkin-launches-inspirational-keepon-campaign.html) & [dunkindonuts](http://dunkindonuts.com) The [Dunkin' Donuts](https://www.trendhunter.com/trends/dunkin-donated) #KeepOn commercial campaign is focused on an uplifting message that coincides with the brand's support of [American athletes](https://www.trendhunter.com/trends/adidas-you-got-this) that will be heading to the Rio 2016 Summer Olympics. The Dunkin' Donuts #KeepOn campaign has been launched with the release of a 30-second TV spot that will be playing in unison with another ad set to launch that's Olympics-centric. The Dunkin' Donuts #KeepOn campaign is the work of [Hill Holliday](https://www.trendhunter.com/trends/hill-house-homes) agency and Greenpoint Pictures' director Evan Dennis and looks to expand the brand's slogan, "America Runs on Dunkin,' into a more diverse field. Explaining the new Dunkin' Donuts #KeepOn commercial campaign, Senior Director of Advertising and Customer Experience, Linda SanGiacomo, said, "We feel that the #KeepOn message and campaign showcases this spirit and emotion in an extremely effective, heartfelt and conversational way." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 25% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Patriotic Achievement Campaigns:** Opportunity for brands to create uplifting campaigns that align with national pride and support. - **Olympics-centric Advertising:** Potential for brands to create ad campaigns that align with major sports events like the Summer Olympics. - **Expanding Slogans:** Brands can explore expanding their existing slogans to target a more diverse audience. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage brands to launch patriotic campaigns and support national athletes. - **Advertising and Marketing:** Potential for ad agencies and marketers to create Olympics-themed campaigns that evoke emotions. - **Customer Experience:** Opportunity to develop campaigns that effectively convey spirit, emotion, and conversation. ## Related on Trend Hunter - [Holiday Story Animations](https://www.trendhunter.com/trends/little-holiday-munchkin.md) - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Military Coffee Donations](https://www.trendhunter.com/trends/dunkin-donated.md) - [Thematic Athlete-Celebrating Dairy Commercials](https://www.trendhunter.com/trends/dairy-commercial.md) - [Running-Inspired Global Campaigns](https://www.trendhunter.com/trends/run-as-one.md) - [Coffee Milk Campaigns](https://www.trendhunter.com/trends/dunkin-dunkalatte.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md) - [Cheeky Coffee Ads](https://www.trendhunter.com/trends/starbucks-new-ads.md)