# Designer Art Exhibitions Joshua Vides Announced 'Commercial Break' with Associated Merchandise By Colin Smith | Published 2022-04-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/commercial-break References: [hypebeast](https://hypebeast.com/2022/4/joshua-vides-presents-commercial-break) & [joshuavides](https://joshuavides.com/) Joshua Vides, a graphic designer and visual artist based out of Southern California, has announced 'Commercial Break' a new creative project and exhibition at 'Sai' in Tokyo. As part of Commercial Break, Vides has partnered with several companies to release different sets of merchandise, including streetwear with '[WTAPS](https://www.trendhunter.com/trends/one-on-one-collection)' and coffee-flavored treats from 'KITH [TREATS](https://www.trendhunter.com/trends/biscuiteers-and-brown-thomas).' Vides advertised this creative project in a video inspired by television commercials from the 80s. With the title Commercial Break, Vides is using this opportunity to embrace a different creative style than what he is accustomed to. Vides has become famous for its black-and-white color scheme, leading to this design strategy being used in high-profile collaborations with the likes of [BMW](https://www.trendhunter.com/trends/cao-fei-art-car) and many more. As such, the Commercial Break uses a full range of colors inspired by retro comics and retro television programs. Image Credit: Joshua Vides ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 58% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Brand Collaborations with Artists:** More and more brands are partnering with artists to create unique, limited-edition merchandise and art exhibitions like Joshua Vides' 'Commercial Break.' - **Retro-inspired Designs:** Nostalgia for the 80s and 90s is fueling a trend of retro-inspired designs like those found in Joshua Vides' 'Commercial Break.' - **Colorful Monochromatic Design:** Designers are experimenting with bright colors and patterns while staying true to monochromatic design principles, as exemplified in Joshua Vides' 'Commercial Break.' ### Industries Being Reshaped - **Fashion:** The fashion industry can collaborate with artists like Joshua Vides to create limited-edition streetwear and accessories. - **Art:** Art exhibitions like 'Commercial Break' can bring attention to up-and-coming artists and offer a new way to experience their work. - **Food:** Food companies like 'KITH TREATS' can partner with artists like Joshua Vides to create unique, limited-edition flavor profiles and packaging design. ## Related on Trend Hunter - [Pop-Art-Inspired Athletic Capsules](https://www.trendhunter.com/trends/under-armour-x-joshua-vides.md) - [Concept-Driven Retail Experiences](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent.md) - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Street Art Metaverses](https://www.trendhunter.com/trends/frieze-los-angeles.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md)