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# Commemorative Cocktail Sets
The Hennessy is Celebating the Legacy of the 49th Vice President

By Laura McQuarrie | Published 2021-02-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/commemorative-cocktail-set
References: [prnewswire](https://www.prnewswire.com/news-releases/hennessy-debuts-commemorative-cocktail-set-to-honor-the-advancements-of-trailblazing-women-301219119.html) & [CocktailCourier](http://CocktailCourier.com)

To honor the first Black and South Asian American Madam Vice President of the United States, [Hennessy](https://www.trendhunter.com/trends/hennessy-vs-carnival) created a [limited-edition Hennessy X.O](https://www.trendhunter.com/trends/hennessy-year-of-the-horse) 49 Commemorative Cocktail Set. The set contains a 750ml bottle of Hennessy X.O, the recipe for The 49th cocktail, a custom ice mold and display tray, plus elegant keepsake glassware etched with the number 49.

The celebratory cocktail is described as a sophisticated sip that enhances the taste of the world’s original Extra Old Cognac with pomegranate and bright hibiscus tea.

To support the next generation of women of color rising to the highest levels of government, Hennessy is donating to the Thurgood [Marshall College Fund](https://www.trendhunter.com/trends/emberton-ii) to fuel financial assistance, access, and experiences.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 33% | Activity: 20% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Commemorative Cocktail Sets:** Brands can create limited-edition cocktail sets to commemorate significant events or individuals.
- **Donations for Social Causes:** Brands can use product sales to support social causes that align with their values and mission.
- **Innovative Cocktail Recipes:** Brands can experiment with different cocktail recipes to create unique and sophisticated sips.

### Industries Being Reshaped

- **Alcohol Industry:** The alcohol industry can create commemorative sets to celebrate milestone events or individuals.
- **Non-profit Sector:** Non-profits can partner with brands to receive donations for social causes.
- **Culinary Industry:** The culinary industry can collaborate with brands to create innovative cocktail recipes that enhance the drinking experience.

## Related on Trend Hunter

- [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md)
- [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md)
- [Elevated 20s-Inspired Cocktails](https://www.trendhunter.com/trends/champslyses-cocktail.md)
- [Fruity Cognac Expansions](https://www.trendhunter.com/trends/henny-white.md)
- [Celebrative Cognac-Infused Margaritas](https://www.trendhunter.com/trends/hennyrita-cocktail.md)
- [Anniversary-Celebrating Cognac Expressions](https://www.trendhunter.com/trends/richard-hennessy-magnum.md)
- [Unique Limited-Edition Spirits](https://www.trendhunter.com/trends/master-blenders-selection.md)
- [Jet-Black Cognac Gift Sets](https://www.trendhunter.com/trends/duss-xo-x-riedel-glass-set.md)
- [Festive Cognac Cocktails](https://www.trendhunter.com/trends/cognac-cocktails.md)
