# Vibrant Co-Collaborated Shoes Comme Des Garcons Play and Converse are Back with New Colors By Ell Smith | Published 2020-12-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comme-des-garcons-play References: [hypebae](https://hypebae.com/2020/12/comme-des-garcons-play-cdg-converse-chuck-70-ox-high-low-restock-heart-black-white-pink-blue) & [converse](https://www.converse.com/shop/mens-shoes?srule=Newest-to-Oldest&start=0&sz=21) [Comme Des Garcons Play](https://www.trendhunter.com/trends/salomon-sr811-platform) is back with one of its most iconic designs. The blending of high-end with more accessible brands plays a key role in today's fashion landscape, and few collaborations highlight that better than Comme Des Garcons and [Converse](https://www.trendhunter.com/trends/chuck-taylor-2). Together, the two brands released an iconic shoe that featured sensibilities from both labels. Now, this collaboration is available in new colorways, providing a more vibrant take on the classic look. Some of the available hues include lime green, pastel blue, and pink. These colorways take on the classic [Converse Chucks](https://www.trendhunter.com/trends/converse-chucks-in-love) in both high and low-top iterations. In addition to the colorway, each shoe has been stamped with the instantly recognizable Comme Des Garcons heart motif. Image Credit: Converse ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 43% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Co-branded Footwear:** Businesses can consider forming strategic partnerships with complementary brands to offer unique high-quality footwear options at an accessible price point. - **Trendsetting Collaborations:** Companies can stay on top of the fashion landscape by collaborating with high-end brands to bring new colorways to iconic products. - **Vibrant Minimalism:** Businesses can attract fashion-conscious consumers by offering vibrant hues on otherwise minimalistic designs. ### Who This Affects Most - **Fashion:** Fashion industry companies can partner with complementary high-end or accessible brands for affordable, attractive and eye-catching a fashion statement. - **Retail:** Retail industry companies can create exclusive products that will certainly drive foot traffic by collaborating with high-end brands. - **Marketing:** Marketing companies can consider leveraging co-branding efforts into their campaigns in order to promote new colorways with exclusivity that will distinguish them from other products in the market. ## Related on Trend Hunter - [Boldly Patterned Colorful Sneakers](https://www.trendhunter.com/trends/salomon-sr811-platform.md) - [Canvas Co-Branded Hi-Top Sneakers](https://www.trendhunter.com/trends/chuck-taylor-2.md) - [Collaborative Heritage Sneakers](https://www.trendhunter.com/trends/cocacola-converse.md) - [Collaboration Monochromatic Sneakers](https://www.trendhunter.com/trends/comme-des-garons-homme-x-new-balance-860v2.md) - [Distressed Sneaker Collaborations](https://www.trendhunter.com/trends/feng-chen-wang-and-converse.md) - [Monochromatic Collaborative Footwear](https://www.trendhunter.com/trends/gelterrain-sneaker.md) - [Chunky Retailer Collaborative Sneakers](https://www.trendhunter.com/trends/sense-96.md) - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md) - [Resilient Collaboration Fashion Capsules](https://www.trendhunter.com/trends/rise-through-the-ropes.md)