# Rats' Nest Hair Comme Des Garcons Spread in Pen Magazine Features Messy-Maned Model By Christina Butty | Published 2009-10-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comme-des-garcons-pen-magazine References: [hypebeast](http://hypebeast.com/2009/10/comme-des-garcons-homme-deux-editorial-pen-magazine/) Some folks believe that hair is the most important part of any outfit. It would appear, however that Pen Magazine would disagree. To preview Japanese label [Comme Des Gar](https://www.trendhunter.com/trends/comme-des-garons-3)çons' more formal tailored line, [HOMME DEUX](https://www.trendhunter.com/trends/cioccolato) for Fall/Winter 2009, they've orchestrated a photo shoot that features a model with wild, rats' nest hair. While the clothing certainly shines in the Comme des Garçons Pen Magazine editorial, the model's styling is a bit odd. Check out the shoot in the October issue. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 41% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Wild Hair Trends:** Opportunity for hair care companies to create products that embrace and enhance unconventional and messy hairstyles. - **Unconventional Fashion Shoots:** Chance for fashion magazines and brands to experiment with unique and unconventional styling concepts to capture attention and stand out. - **Individualistic Fashion Statements:** Potential for fashion designers to embrace and promote individuality by featuring models with unique and untamed hair styles. ### Industries Being Reshaped - **Hair Care:** Disruptive innovation opportunity for hair care industry to develop products that cater to unconventional and messy hairstyles. - **Fashion Magazines:** Opportunity for fashion magazines to create editorial shoots that showcase unconventional styling and push the boundaries of fashion photography. - **Fashion Design:** Chance for fashion designers to challenge beauty standards and celebrate individuality by incorporating wild and untamed hairstyles in their collections. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Reimagined Studded Trench Coats](https://www.trendhunter.com/trends/comme-des-garons-3.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Gritty Rodent-Inspired Boots](https://www.trendhunter.com/trends/ratboot.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Monster-Adorned Capsule Collections](https://www.trendhunter.com/trends/capsule-collections.md)