# Designer Banana Hammocks Comme des Garcon and Speedo Class-Up Men's Swimwear By Robyn Currie | Published 2010-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comme-des-garcons-and-speedo References: [freshnessmag](http://www.freshnessmag.com/2010/03/08/comme-des-garcons-play-x-speedo/) & [speedo](http://www.speedo.com) I remember the first time I ever saw a man in a Speedo. I hoped at the time that it would be my last, but it seems that Comme des Garcons and Speedo are out to change this perception. Their collaboration will knock you socks, er, I mean, [skimpy swim trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather) off. With three styles to choose from, two trunks and one pair of shorts, this collection is sure to class-up the beach. Plus, with Comme des Garcons and Speedo, it is no longer the ladies who will rule with [skin exposing attire](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty). ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 40% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Classy Swimwear:** Creating trendy and fashionable swimwear collections which offer more coverage and suit a sophisticated taste will appeal to modern consumers. - **Gender-neutral Clothing:** Designing swimwear that blurs the line between men's and women's fashion by using gender-neutral styles and designs can attract a more inclusive and diverse consumer base. - **Fashion Meets Function:** Integrating technological features into high-end swimwear collections, such as fabrics with UV protection or waterproof pockets, can attract athletes and trendy consumers alike. ### Industries Being Reshaped - **Fashion:** Fashion designers may want to invest in the production of high-end swimwear collections to meet the growing demand for stylish and fashionable beachwear. - **Athleticwear:** Sports apparel companies may want to launch swimwear lines aimed at athletes which feature technical fabrics and specialized designs to suit the active lifestyle of their core consumer base. - **Retail:** Retailers may want to expand their product offerings and feature high-end swimwear collections prominently in their stores to capitalize on the growing demand for stylish and trendy swimwear. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Hybrid Short Designs](https://www.trendhunter.com/trends/hybrid-short.md) - [Limited-Edition Swim Trunks](https://www.trendhunter.com/trends/mack-weldon-x-bather.md) - [Elegant Sporty Swimwear](https://www.trendhunter.com/trends/lacoste-swimwear-collection.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sustainable Ocean Waste Swimwear](https://www.trendhunter.com/trends/ocean-flex.md) - [Athlete Swimwear Knit Fusion](https://www.trendhunter.com/trends/tom-daley-swimwear.md)