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# Seven-Figure Game Bundles
The 'Saints Row' Commander in Chief Edition Offers Ultra-Luxury Extras

By Michael Hines | Published 2013-08-13 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/commander-in-chief-edition
References: [technabob](http://technabob.com/blog/2013/08/10/million-dollar-saints-row-iv/) & [saintsrow](http://www.saintsrow.com/)

The upcoming game 'Saints Row IV' has taken the title for craziest special-edition offering with its Commander in Chief Edition. The Commander in Chief Edition is only being sold in England and Wales and is priced at the astronomical sum of $1,000,000. In this case a million dollars will get you a copy of the game and then some.

In addition to getting a copy of the game, those who purchase the Commander in Chief Edition will get: a [Lamborghini](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition) [Gallardo](https://www.trendhunter.com/trends/gran-turismo-7-upgrade), Toyota Prius with one year's insurance, seven nights at the Top Royal Suite at Dubai's Burj-al-Arab hotel, plastic surgery and a full-size Dub-Step replica gun (an in-game weapon). That list may seem exhaustive, but there's a few more things that come with the package, such as a personal shopper and new wardrobe. [Forbes](https://www.trendhunter.com/trends/forbes-travel-guide) tallied up the total cost of the package and came up with a figure of around $800,000, netting the game's publisher a $200,000 profit.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 40% | Activity: 74% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Special Edition Offerings:** Opportunity to create ultra-luxury special editions for popular game releases.
- **Experiential Purchases:** Increasing demand for unique and extravagant experiences bundled with products.
- **High-end Collectibles:** Growing market for exclusive and valuable collectible items associated with popular games.

### Industries Being Reshaped

- **Gaming:** Innovative game publishers can create high-end special editions to cater to luxury consumers.
- **Automotive:** Collaboration with game publishers to provide luxury cars as part of special edition bundles.
- **Hospitality:** Hotels can offer exclusive packages with game special editions to attract high-end customers.

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- [Gaming GPU Bundles](https://www.trendhunter.com/trends/raise-the-game.md)
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- [Futuristic Game DLCs](https://www.trendhunter.com/trends/phantom-liberty.md)
