# LGBTQ+ Vodka Campaigns SKYY Vodka Supports the LGBTQ+ Community with 'Coming Out (Again)' Campaign By Niko Pajkovic | Published 2022-01-20 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/coming-out-again References: [spiritedzine](https://spiritedzine.com/skyy-vodka-launches-coming-out-again-campaign-to-support-lgbtq-hospitality-industry/) & [skyyvodka](https://www.skyyvodka.com/us/)  Last spring, [SKYY Vodka](https://www.trendhunter.com/trends/skyy-says-i-do) launched an empowering and playful ad campaign called 'Coming Out (Again)' that aimed to support [LGBTQ+](https://www.trendhunter.com/trends/high-on-pride-campaign) night life venues and workers. The campaign featured a 30 second ad spot and a brief digital marketing roll-out. Central to the ad was the notion that everyone has to "come out" and support the LGBTQ+ hospitality industry, which was hit notably hard by the COVID-19 pandemic. The campaign features three prominent voices belonging to the LGBTQ+ community: popstar Kim Petras, writer and performer Alok Vaid-Menon, and RuPaul’s Drag Race Season 13 winner Symone. In addition, SKYY partnered with [NYC Pride](https://www.trendhunter.com/trends/dig-x-cyrus-veyssi) to launch the SKYY Nightlife Fund, making a $25,000 starting donation dedicated to the LGBTQ+ community. “SKYY Vodka has been a longtime supporter of the LGBTQ+ community, which has faced an incredibly unique and immense challenge over the past year due to the pandemic. The hospitality industry plays a massive role in the lives of LGBTQ+ people and we are dedicated to supporting and celebrating its return in every way we can,” said Bernadette Knight, Senior Marketing Director of SKYY Vodka. Image Credit: SKYY Vodka ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 5% | Activity: 36% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Supporting LGBTQ+ Hospitality Industry:** There is a trend for companies to support the LGBTQ+ hospitality industry, especially during and after the pandemic, through targeted campaigns and donations. - **Partnerships with LGBTQ+ Organizations:** More companies are forming partnerships with LGBTQ+ organizations to show their support and make a positive impact on the community. - **LGBTQ+ Representation in Marketing Campaigns:** There is a trend for brands to feature LGBTQ+ voices and faces in their marketing campaigns to promote inclusivity and diversity. ### Sectors Adopting This - **Alcoholic Beverages:** Alcoholic beverage companies, such as SKYY Vodka, have the opportunity to support the LGBTQ+ community through campaigns and donations. - **Hospitality:** The hospitality industry, which plays a significant role in the lives of LGBTQ+ people, can benefit from targeted support and partnership opportunities with companies and organizations. - **Marketing and Advertising:** Marketing and advertising industries have the opportunity to promote inclusivity and diversity by featuring LGBTQ+ voices and faces in their campaigns. ## Related on Trend Hunter - [LGBTQ+ Wedding Campaigns](https://www.trendhunter.com/trends/skyy-says-i-do.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Bespoke LGBTQ+-Celebrating Vodkas](https://www.trendhunter.com/trends/five-husbands.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Vodka-Movie Crossover Campaigns](https://www.trendhunter.com/trends/nope.md) - [LGBTQ+ Vodka Sodas](https://www.trendhunter.com/trends/gay-water.md) - [Inclusive Beer Brand Guides](https://www.trendhunter.com/trends/beers-and-queer-history.md)