# Dandruff Trails Schwarzkopf Anti-Dandruff Shampoo Ads By Ayman | Published 2008-05-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/comical-dandruff-schwarzkopf References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/05/dandruff-trails-might-kick-your-ass.html) & [de.ddb](http://www.de.ddb.com/) This new print ad campaign by [DDB Duesseldorf](http://www.de.ddb.com)for **Schwarzkopf Anti-Dandruff-Shampoo** uses funny scenarios and comic illustrations to show that having dandruff may ruin your fun, or even get physically assaulted. The ads use the idea of *dandruff trails* that give away hiding places in various situations. One image shows a game of hide and seek, another gives away an affair as a trail leads to the closet to be discovered by a husband returning home. Another ruins a legerdemain magic act, and the last one reveals a hiding place under a wrestling stage after he chickens out of getting a professional beating. The ads were illustrated by Marc Herold with art direction by Fabian Kirner and Michael Kittel for DDB Duesseldorf, Germany. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 47% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Anti-dandruff Shampoo Ads:** Opportunity for humor-based advertising campaigns to address common problems like dandruff - **Funny Scenarios:** Opportunity to incorporate humor in advertising to make products more relatable and appealing - **Illustrated Advertising:** Opportunity for using illustrations in advertising to create engaging visual content ### Who This Affects Most - **Personal Care:** Opportunity for personal care companies to differentiate their anti-dandruff shampoos through humorous advertising - **Marketing and Advertising:** Opportunity to incorporate humor in advertising to make products more relatable and appealing - **Illustration:** Opportunity for illustrators to work with advertisers to create engaging visual content ## Related on Trend Hunter - [Scalp-Focused Product Launches](https://www.trendhunter.com/trends/shrd-haircare.md) - [Dandruff-Targeting Scalp Duos](https://www.trendhunter.com/trends/flakefree-duo.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Synergistic Scalp Haircare](https://www.trendhunter.com/trends/anti-dandruff-shampoo-and-conditioner.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Two-in-One Shampoo Sculptures](https://www.trendhunter.com/trends/chalotte-2in1.md) - [Disruptive Hairstyling Campaigns](https://www.trendhunter.com/trends/the-lab-of-life.md)