# Silly Shakespearean Celebs Sienna Miller is a Haute Female Hamlet for Comic Relief 2011 Campaign By Marissa Brassfield | Published 2011-06-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comic-relief-2011 References: [designscene.net](http://www.designscene.net/2011/06/sienna-miller-bryan-adams.html) & [bryanadamsphotography](http://www.bryanadamsphotography.com/) Earlier this year, we brought you a look at the [Red Nose Day T-shirts](http://www.trendhunter.com/trends/vivian-westwood-red-nose-day-t-shirts) designed by Vivienne Westwood, and photographer Bryan Adams has released his photo shoot of Sienna Miller for the Comic Relief 2011 campaign. Sienna Miller channels her inner Shakespeare with a silly twist in one image, holding a skull aloft and wearing a frilly Renaissance collar; in the second shot, she transforms into an opulent French Revolution-era aristocrat lounging on a throne. Her piercing gaze and radiant smile convey the mirthfulness of the Comic Relief 2011 campaign beautifully. Earlier this year, the [Cafedirect Sack Race](http://www.trendhunter.com/trends/sack-races), which was held in conjunction with Comic Relief, raised a whopping $74 million to support aid efforts in Africa and the United Kingdom. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 38% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Celebrity Fashion Collaborations:** There is a growing trend of celebrities collaborating with fashion brands for charity campaigns, creating unique and innovative designs that capture the attention of consumers. - **Historical and Theatrical Influences in Fashion:** Fashion designers are incorporating elements of historical and theatrical costumes into their collections, creating a blend of traditional and contemporary styles that resonates with consumers. - **Charitable Initiatives in the Fashion Industry:** The fashion industry is increasingly using its platform to support charitable causes, raising awareness and funds through creative campaigns and collaborations. ### Who This Affects Most - **Fashion:** The fashion industry has the opportunity to leverage the popularity of celebrity collaborations to create unique products that drive consumer engagement and support charitable causes. - **Entertainment:** The entertainment industry can explore partnerships with fashion brands to showcase historical and theatrical influences in their promotional campaigns and events, creating a dynamic and immersive experience for their audience. - **Non-profit and Charitable Organizations:** Non-profit organizations can tap into the trend of charitable initiatives in the fashion industry to form partnerships that raise awareness and funds for their causes, fostering long-term relationships with brands and celebrities. ## Related on Trend Hunter - [Fundraising Restaurant Collaborations](https://www.trendhunter.com/trends/red-nose-day.md) - [Shakespearean Whisky Collections](https://www.trendhunter.com/trends/macbeth-act-ii.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Striking Artisan Cheese Hats](https://www.trendhunter.com/trends/rinds-roses-collection.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Actress-Backed Handbag Collections](https://www.trendhunter.com/trends/galleria-handbag.md) - [Holiday Dog Mascot Decorations](https://www.trendhunter.com/trends/hamlet-on-the-hutch.md) - [Honeycomb Paper Charitable Designs](https://www.trendhunter.com/trends/red-nose.md)