# Superhero-Inspired Wines Hey Malbec's Comic Book Wine Saves Wine Lovers from Boring Packaging By Laura McQuarrie | Published 2014-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/comic-book-wine References: [thedieline](http://www.thedieline.com/blog/2014/8/5/hey-malbec) & [matiasriccitelli](http://www.matiasriccitelli.com/eng/wines.html) Matias Riccitelli Wines' 'Hey [Malbec](https://www.trendhunter.com/trends/jam-shed-mini-box)' has a comic book wine packaging that really packs a punch. The label design was developed by the graphic designers of [Estudio Iuvaro](https://www.trendhunter.com/trends/trosten-floating-sauna), building off of the idea that this wine is one with superpowers. The wine bottle is presented like a [vintage comic book](https://www.trendhunter.com/trends/garage-beer) itself, featuring a graphic illustration of a superhero who is on a mission to keep the world's supply of wine flowing. Instead of just a simple black and white color scheme, the bottle features a bright and kicky aqua coloring. On the top of the bottle is a wrapper to cover the bottle's neck and opening that features a small image of a searchlight, signifying that there are likely people nearby who are in dire need of wine. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Comic-themed Packaging:** Opportunity for wineries to differentiate themselves and capture the attention of consumers by incorporating comic book-inspired designs. - **Storytelling Labels:** A trend towards using label designs to tell a unique story and create a memorable experience for wine consumers. - **Creative Branding:** Brands can leverage creative and eye-catching branding strategies, like superhero-themed packaging, to stand out in a saturated market. ### Who This Affects Most - **Wine and Spirits:** Wine and spirits companies can embrace innovative packaging designs to engage with a younger demographic and increase brand visibility. - **Graphic Design:** Opportunities for graphic designers to collaborate with wineries to create unique and visually compelling packaging designs. - **Marketing and Advertising:** Marketing agencies can help wineries develop creative branding strategies to strengthen brand identity and attract new customers. ## Related on Trend Hunter - [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md) - [Mutant Superhero Gin Bottles](https://www.trendhunter.com/trends/wolverine-gin-bottle.md) - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Gamified Wine Labels](https://www.trendhunter.com/trends/ar-wine-packaging.md) - [Comic Strip Milk Bottles](https://www.trendhunter.com/trends/seki-milk.md) - [Dark Superhero Water Bottles](https://www.trendhunter.com/trends/batman-x-air-up.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md)