# Comic Book Watches Special-Edition Timepiece Honors 40th Year of Corto Maltese Comic By Shelby Lee Walsh | Published 2009-05-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/comic-book-watches-corto-maltese References: [highsnobiety](http://www.highsnobiety.com/news/2009/05/25/swatch-x-corto-maltese/) & [colette.fr](http://www.colette.fr/#/eshop/article/169065/swatch-x-corto-maltese/95/) Hugo Pratt has been creating the Corto Maltese comic for 40 years. To celebrate this feat in [graphic novel history](https://www.trendhunter.com/trends/ufo-robot-grendizer), a [limited edition watch](https://www.trendhunter.com/trends/zenith-chronomaster-revival-daisuke-jigen) has been released in Corto Maltese’s honor. The watch depicts a smug Corto Maltese on the front and is specially packaged. The watch is available for purchase at [colette](http://www.colette.fr/#/eshop/article/169065/swatch-x-corto-maltese/95/). **Implications** - Comic books are a pop culture phenomenon that has recently received more attention from marketers and brands. Comics-related products allow consumers to revert back to childhood pleasures; so, it is not surprising that many will pay just about anything for limited edition products with their favorite [comic book characters](https://www.trendhunter.com/trends/gshock-x-fantastic-four) on them -- and if those products offer functionality, even better. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 44% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Products:** Creating limited edition products with pop culture tie-ins can be a successful marketing strategy to attract nostalgic and devoted consumers. - **Pop Culture Products:** Brands taking advantage of pop culture phenomena and creating products with pop culture icons or symbols can appeal to consumers' nostalgia and generate brand loyalty. - **Graphic Novel Tie-ins:** Collaborating with graphic novel creators and releasing products tied to their work, such as limited edition watches, can tap into a devoted fanbase and create buzz. ### Where This Applies - **Luxury Fashion and Accessories:** Luxury fashion and accessories brands can collaborate with graphic novel creators to release limited edition products that appeal to nostalgic fans and collectors. - **Entertainment Merchandise:** Companies that sell entertainment merchandise can partner with graphic novel creators to release products that appeal to pop culture and comic book fans. - **Watchmaking:** Watchmaking companies can collaborate with graphic novel creators to release limited edition watches that appeal to both watch collectors and comic book fans. ## Related on Trend Hunter - [Retro-Futuristic Collector Watches](https://www.trendhunter.com/trends/marvel-and-gshock.md) - [Superhero-Inspired Wristwatches](https://www.trendhunter.com/trends/deadpool-and-wolverine-1.md) - [Cinematic Superhero Watches](https://www.trendhunter.com/trends/citizen-x-fantastic-4-first-steps.md) - [Animated Watch Collaboration](https://www.trendhunter.com/trends/breitling-astro-boy-avenger.md) - [Sleek Cartoon-Themed Watches](https://www.trendhunter.com/trends/spinnaker.md) - [Playful Cartoon-Forward Watch Designs](https://www.trendhunter.com/trends/peanuts-worldwide.md) - [Space-Themed Cartoon Timepieces](https://www.trendhunter.com/trends/timex-x-peanuts-marlin-space-orbit.md) - [Luxury Cartoon Timepieces](https://www.trendhunter.com/trends/spinnaker-fleuss-chronograph-spongebob-squarepants-eyedial.md) - [Manga-Honoring Timepieces](https://www.trendhunter.com/trends/zenith-chronomaster-revival-daisuke-jigen.md)