# Comic Book T-Shirt Designs The EDWIN x Ugo Bienvenu Spring/Summer Tee Capsule is Authentic By Kalin Ned | Published 2018-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comic-book-tshirt-design References: [highsnobiety](https://www.highsnobiety.com/p/edwin-ugo-bienvenu-tees/) & [instagram](https://www.instagram.com/ugobienvenu/) Popular Japanese denim brand EDWIN launched its latest Spring/Summer 2018 offering and it contains a range of imaginative and authentic comic book t-shirt designs. The fashion label tapped French animation director, illustrator and graphic novel author Ugo Bienvenu for the "future-pop-inspired" [capsule](https://www.trendhunter.com/trends/wasted-youth-x-tappei). The Spring/Summer 2018 tee collection consists of five original and exclusive artworks, largely informed by the [graphic novel universe](https://www.trendhunter.com/trends/uniqlo-and-junji-ito) both structurally and aesthetically. The comic book t-shirt designs boast a certain retro vibe that is reminiscent of how the illustrated books were printed before the onset of the digital age. Ugo Bienvenu chose to relate thought-provoking concepts and intriguing character interactions in a poppy and playful style. The dialogue-free comic strips are contained in a panel frame, provoking the consumer to freely interpret the imagery. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Comic Book-inspired Fashion:** Fashion brands collaborating with comic book artists to create unique designs for clothing, leading to a new genre of streetwear. - **Retro Aesthetic:** A renewed interest in vintage design styles, especially in the realm of printed media like comic books, sparking a trend in fashion and graphic design. - **Interactive Consumer Experience:** Engaging consumers with thought-provoking and dialogue-free storytelling on clothing and other merchandise, leading to an increased interest in product exploration. ### Sectors Adopting This - **Fashion:** Fashion brands bridging the gap between high fashion and streetwear through forward-thinking collaborations with artists from different industries. - **Graphic Design:** Graphic designers looking to the past and taking inspiration from vintage aesthetics, leading to a resurgence of retro design elements in current media. - **Merchandising:** Merchandisers adopting innovative storytelling tactics for clothing and other consumer products, creating more engaging and unique experiences for consumers. ## Related on Trend Hunter - [Artistic Apparel Illustrations](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu.md) - [Anime-Inspired Graphic Tees](https://www.trendhunter.com/trends/uzumaki.md) - [Graphic Anime Tees](https://www.trendhunter.com/trends/uniqlo-ut-revives-chainsaw.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Anime-Centric Graphic Shirts](https://www.trendhunter.com/trends/beams-4.md) - [Anime-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-japan-1.md) - [Cult Film-Inspired Graphic Tees](https://www.trendhunter.com/trends/capsule-tee.md) - [Film-Inspired Graphic Apparel](https://www.trendhunter.com/trends/the-dark-knight-collection.md) - [Horror Manga-Inspired Graphic Tees](https://www.trendhunter.com/trends/uniqlo-and-junji-ito.md)