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# Furniture-Focused Comic Books
The Comic Book Lamp Mash Up Features Classic Marvel Superhero Covers

By Akihiko Tse | Published 2013-10-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/comic-book-lamp-mash-up
References: [elitefixtures](http://www.elitefixtures.com/blog/post/484/popular-comic-books-get-mashed-lamps/) & [elitefixtures](http://www.elitefixtures.com/index.cfm/Lamps/c1026)

With over 250,000 lighting products in stock, EliteFixtures believe their lamps to be pretty super, which is why they have created a [comic book lamp mash-up](https://www.trendhunter.com/trends/fantastic-four-first-steps) to highlight its extraordinary abilities.

The New York- and New Jersey-based company combined pictures of its [lamps in action](https://www.trendhunter.com/trends/little-lebow-table-lamp) with some notable characters from various comic book characters. In one, The Hulk is seen trying to crush The Lamp, while another features the '[Arachlamp](https://www.trendhunter.com/trends/spiderman-x-crocs)' tangled in a web on a Spiderman cover; part one of five of 'Torment.'

The impressive mash ups are seamlessly blended in with the comic covers, and some even need a bit of looking around to spot them. Other not-so-inconspicuous comic book lamp mash ups include an X-Men cover of Wolverine scything down a lamp, while a Wonder Woman cover shows her trying to stop a torpedoing lamp while being tied down and bombarded by aircraft missiles.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 32% | Activity: 57% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Comic Book Mash-ups:** The trend of combining comic book characters with everyday objects like lamps presents an opportunity for creative and unique marketing campaigns.
- **Superhero-inspired Lighting:** The trend of incorporating superhero characters into lighting designs allows for the creation of striking and attention-grabbing products.
- **Interactive Advertising:** The trend of integrating interactive elements, such as hidden mash-ups, into traditional advertising mediums like comic book covers opens up possibilities for engaging consumers in a fun and memorable way.

### Sectors Adopting This

- **Lighting:** The lighting industry can explore innovative collaborations with content creators to develop unique products that resonate with superhero fans and comic book enthusiasts.
- **Marketing and Advertising:** The marketing and advertising industry can leverage the trend of comic book mash-ups to create captivating campaigns that blend fictional worlds with real products.
- **Publishing:** The publishing industry has an opportunity to embrace interactive advertising by incorporating hidden mash-ups or interactive elements in comic book covers, offering readers a more engaging experience.

## Related on Trend Hunter

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- [Comic-Inspired Soda Cans](https://www.trendhunter.com/trends/the-heroes.md)
- [Batman-Themed Kitchen Appliances](https://www.trendhunter.com/trends/batman-small-kitchen-appliance-design.md)
- [Quirky Common Item Lamps](https://www.trendhunter.com/trends/table-lamp-lighter.md)
- [Sci-Fi-Inspired Dynamic Lamps](https://www.trendhunter.com/trends/spacetime-transformation-lamp.md)
- [Creature-Like Floor Lamps](https://www.trendhunter.com/trends/the-pink-robots-won.md)
