<!-- canonical: https://www.trendhunter.com/trends/comfycush-era -->
<!-- robots: noindex -->

# Edgy Comfort-Focused Sneakers
Vans Debuted a New Generation of the ComfyCush Era Sneakers

By Grace Mahas | Published 2020-01-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/comfycush-era
References: [vans](https://www.vans.ca/comfycush) & [vans](https://www.vans.ca/comfycush)

Fans of the iconic streetwear brand [Vans](https://www.trendhunter.com/trends/mte-crosspath) can now check out this brand new iteration of the classic ComfyCush [Era](https://www.trendhunter.com/trends/brooks-brothers-x-new-era) that features a double outsole for an ultra-comfortable take on a platform shoe.

The new sneaker boasts the latest comfort technology including a newly constructed canvas upper and co-molded construction of foam and rubber made from moisture-wicking lining -- perfect for the spring weather. The upgraded upper also boasts a simplified one-piece interior that improves tongue stabilization. In addition, the sneaker was designed with improved arch support for all-day comfort.

Fans can purchase the new ComfyCush Era sneakers in multiple colorways including Ture Blue/Fern Green and Black/True White, or order a customized version online.

Image Credit: Vans

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 53% | Activity: 16% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Comfort-driven Sneakers:** Disruptive innovation opportunity: Develop and market sneakers that prioritize comfort as the main selling point, incorporating advanced cushioning and support systems.
- **Double Outsole Sneakers:** Disruptive innovation opportunity: Create sneakers with a double outsole design for an elevated platform look and enhanced comfort.
- **Customized Sneaker Orders:** Disruptive innovation opportunity: Build an online platform that allows customers to customize their own sneakers, offering a unique and personalized experience.

### Industries Being Reshaped

- **Footwear Industry:** Disruptive innovation opportunity: Introduce new materials and construction techniques to revolutionize the comfort and performance of footwear products.
- **E-commerce Industry:** Disruptive innovation opportunity: Develop an e-commerce platform focused on customized sneaker orders, offering a seamless shopping experience for personalized footwear.
- **Fashion Industry:** Disruptive innovation opportunity: Collaborate with fashion brands to combine comfort and style, creating a new category of trendy and comfortable footwear.

## Related on Trend Hunter

- [Hybrid Skate Slip-On Sneakers](https://www.trendhunter.com/trends/erap-shoe.md)
- [Hiking-Style Chunky Sneakers](https://www.trendhunter.com/trends/mte-crosspath.md)
- [Chunky Archival Skate Sneakers](https://www.trendhunter.com/trends/estazzo.md)
- [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md)
- [Advanced Rugged Trail Sneakers](https://www.trendhunter.com/trends/mte-crosspath-1.md)
- [Advanced Skate-Centric Sneakers](https://www.trendhunter.com/trends/ave-20.md)
- [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md)
- [Breathable Chunky Skate Sneakers](https://www.trendhunter.com/trends/speed-ls-sneaker-1.md)
- [Chunky Plush Sneaker Models](https://www.trendhunter.com/trends/goldencush.md)