# Unisex Winterized Puffer Coats Comfy Outdoor Garment Unveils the Comfy Down Jackets for FW20 By Amy Duong | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comfy-down References: [hypebeast](https://hypebeast.com/2020/10/comfy-outdoor-garment-losthills-comfy-down-fw20) Japanese fashion brand Comfy Outdoor Garment unveils a new pack of designs that ready for the Fall/Winter 2020 season in the form of Comfy Down jackets. The pack feature four items in total and focuses on [classic design aesthetics](https://www.trendhunter.com/trends/fall-and-winter-line) predominantly. There is a slight sense of eclecticism the the jackets arrive in the colorway options of beige, black, bolue, or khaki. Previous launches by the brand are produced using a [650FP of duck down](https://www.trendhunter.com/trends/eiderdown-puffer-jacket). This time around, the new pack is elevated up to 850FP. This means that it uses a more luxurious goose down to provide warmth and ensure insulation through the colder seasons of the year. Rounding out the design are [large diamond patches on the jackets](https://www.trendhunter.com/trends/helium-diamond-fuse-jacket). Image Credit: Comfy Outdoor Garment ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 1% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Luxurious Down Jackets:** Opportunity for brands to incorporate higher quality goose down for enhanced warmth and insulation in winter outerwear. - **Classic Design Aesthetics:** Opportunity to create timeless and versatile winter puffer coats with a focus on traditional design elements. - **Eclectic Colorway Options:** Opportunity for brands to offer a wide range of unique and diverse color choices for winter puffer coats, catering to individual preferences. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity for retail brands to introduce luxurious down jackets with enhanced insulation as a premium offering for the winter season. - **Outerwear Manufacturing:** Opportunity for manufacturers to incorporate large diamond patches on winter outerwear designs to add a distinct visual appeal and style. - **Outdoor Gear Market:** Disruptive innovation opportunity to tap into the demand for classic design aesthetics and eclectic colorway options in puffer coats for outdoor enthusiasts. ## Related on Trend Hunter - [Seasonal Outerwear Designs](https://www.trendhunter.com/trends/uniqlo-puffertech.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Featherlight Ultra-Rare Down Jackets](https://www.trendhunter.com/trends/eiderdown-puffer-jacket.md) - [Packable Adventurer Puffer Jackets](https://www.trendhunter.com/trends/proof-powerfill-down-jacket.md) - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Extreme Insulation Winter Jackets](https://www.trendhunter.com/trends/shackleton-fuchs-down-jacket.md) - [Adaptable Stretching Down Jackets](https://www.trendhunter.com/trends/woolrich-bering-down-jacket.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Terrain-Inspired Jacket Designs](https://www.trendhunter.com/trends/sons-bonnington-puffer-jacket.md)