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# Cervical Spine-Supporting Pillows
The ComfortAdjust Pillow Aims to Relieve "Tech Neck"

By Mishal Omar | Published 2017-07-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/comfortadjust-pillow
References: [core77](http://www.core77.com/firms/balanceinc/Enduring-Wellness-ComfortAdjust-Pillow) & [balanceinc](http://www.balanceinc.com/enduring-wellness-comfortadjust-pillow/)

The ComfortAdjust Pillow was designed by the wellness-focused business Balance in collaboration with Enduring Wellness LLC, as well as a chiropractor, in order to create a pillow that mitigates the negative effects that technology has on sleep and posture.

The brand's site cites that the average American spends over 5 hours on digital media devices per day, a fact which is taking a toll on their posture. The ComfortAdjust Pillow has built-in [cervical support](https://www.trendhunter.com/trends/neckfit1) that aims to address the issue of "Tech Neck." It is made up of a [highly adjustable pillow](https://www.trendhunter.com/trends/cocoon-chill) with "optimal dimensions," and is described as being "the most universal pillow possible."

This innovative, [sleep and posture-enhancing pillow](https://www.trendhunter.com/trends/therapeutic-pillow) is well-suited for the physical needs of consumers' modern day lifestyles.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 62% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What Makes This Trend Stand Out

- **Sleep-enhancing Pillows:** Creating pillows that cater to the specific needs of modern lifestyles presents an opportunity for businesses to innovate in the sleep industry.
- **Posture-correcting Products:** As the negative effects of technology on posture become more apparent, creating products to address those issues presents a disruptive innovation opportunity in the wellness industry.
- **Adjustable Pillows:** The development of highly adjustable pillows provides a significant innovation opportunity in the market for sleep and comfort.

### Sectors Adopting This

- **Wellness Products:** As consumers become more health-conscious, wellness product manufacturers could take advantage of the rising demand for products that focus on improving posture and sleep quality.
- **Home Goods:** With more people spending time at home, businesses in the home goods industry stand to benefit from creating products that address the negative side effects of technology use on posture and sleep quality.
- **Fitness and Health Services:** Fitness and health service providers could explore creating programs that target computer-related neck and posture issues to address the rising demand for wellness services that cater to modern lifestyle challenges.

## Related on Trend Hunter

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