# Odor-Proof Nanofiber Clothing This Apparel Offers Sustainable Wood-Derived Tencel from Austria By Michael Chen | Published 2015-11-06 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/comfortable-sustainable-tencel-baselayers References: [elementpure](http://elementpure.com/press-kit) & [elementpure](http://elementpure.com) This line of clothing offers [natural and functional fabric](https://www.trendhunter.com/trends/coolia-activewear) for the 21st century. Element Pure [baselayers](https://www.trendhunter.com/trends/seamless-baselayer) are made with Tencel, a fully biodegradable wood-derived fiber from Austria with the finesse of natural silk and performance of synthetics. Tencel is entirely made from [European Union](https://www.trendhunter.com/trends/olive-oil-from-europe) PEFC-managed eucalyptus forests. Tencel is made from billions of smooth nano-fibrils and exhibits a unique nano pore structure. The resulting fabric is incredibly soft, smooth, breathable, moisture-wicking and resistant to shrinkage. It is extremely antibacterial, and remains odor-free after weeks of continuous use, even under high humidity and perspiration. The fabric is also hypoallergenic, static-free and exhibits very low wet cling. A small amount of elastane was blended to create the ultimate fabric that moulds seamlessly with a person’s body type for the perfect fit. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 77% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Odor-proof Clothing:** Opportunity to develop clothing with odor-resistant and sustainable fabrics, using nano-fibrils and nano pore structures. - **Biodegradable Fibers:** Opportunity to create products using sustainable, soft, and breathable fiber materials, such as Tencel, for a more eco-friendly approach to the manufacturing process. - **Antibacterial Apparel:** Opportunity to develop clothing materials that exhibit natural antibacterial properties, to promote healthier and cleaner living, especially in high humidity and perspiration areas. ### Who This Affects Most - **Fashion Industry:** The fashion industry can benefit from incorporating sustainable and odor-resistant clothing lines, helping to reduce environmental impact while improving the consumer experience. - **Sporting Goods Industry:** The sporting goods industry can create innovative and high-performance sportswear using odor-resistant and moisture-wicking fibers to enhance an athlete’s experience during prolonged use. - **Health and Wellness Industry:** The health and wellness industry can promote disease prevention by developing clothing materials that are hypoallergenic and naturally resistant to bacteria, reducing the spread of illnesses and promoting a cleaner living environment. ## Related on Trend Hunter - [Adaptable Anti-Odor T-Shirts](https://www.trendhunter.com/trends/wellen-patinatech-tshirt.md) - [Multi-Day Wear Wool Shirts](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Innovative Bacteria-Free Bedding](https://www.trendhunter.com/trends/prossioni.md) - [Crowdfunded Graphene-Infused Apparel](https://www.trendhunter.com/trends/graftek-basics.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md) - [Unique T-Shirt Materials](https://www.trendhunter.com/trends/airknitx-tshirt.md) - [Science-Backed Sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel.md)