# Controllable Sneaker Concepts 'The Terraclaw' is a Comfortable Running Shoe That Prevents Slippage By Riley von Niessen | Published 2016-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comfortable-running-shoes References: [yankodesign](http://www.yankodesign.com/2016/08/11/the-atv-of-shoes/) & [inov-8](https://www.inov-8.com/terraclaw-250-teal-navy-purple.html) 'The Terraclaw' is the name of a pair of award-winning comfortable running shoes that were designed by Matthew Head. What's most different about the model from others is its sole, which is covered in a useful sticky rubber and thick grips which ensure that runners can get through any terrain with ease. This rubber is split into two different zones: one that is extra sticky and another that boasts a harder surface so that endurance is increased. With this, the feet move more fluidly and are better protected during activity as enough support is granted without comprising the softness of the comfortable running shoes. The Terraclaw is therefore [lightweight, flexible, versatile and durable](https://www.trendhunter.com/trends/adidas-terrex-skychaser-ax5-goretex) -- forming to feet perfectly so that runners aren't carrying around access weight which can slow them down. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 40% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Comfortable Running Shoes:** Opportunities to innovate by designing comfortable running shoes that prioritize functionality and convenience, with features such as sticky rubber for improved grip and durability. - **Terrain-friendly Shoes:** Innovation opportunities to create shoes that are specifically designed to tackle various types of terrain, such as rough, hilly, or slippery surfaces. - **Sole Design:** Opportunities to innovate sole design, with different zones for extra grip and hardness, thereby enhancing endurance and overall performance. ### Where This Applies - **Athletic Footwear:** Athletic footwear manufacturers can innovate by designing new comfortable shoes that perform well on different types of terrain. - **Sporting Goods Retail:** Sporting goods retailers can offer customized shoe designs that are tailored to specific terrain requirements, based on the preferences of their customers. - **Outdoor Recreation:** Outdoor recreation companies can benefit from the innovation opportunities presented by the creation of terrain-friendly shoes that can withstand the rigours of adventurous outdoor activities. ## Related on Trend Hunter - [Traction-Optimized Running Shoes](https://www.trendhunter.com/trends/roam-trail-running-shoe.md) - [Harsh Terrain Trail Sneakers](https://www.trendhunter.com/trends/mount-to-coast-t1.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Suede-Paneled Performance Sneakers](https://www.trendhunter.com/trends/hoka-elite-terrain-system-clifton-l-suede.md) - [Ultramarathon Trail Sneakers](https://www.trendhunter.com/trends/hoka-tecton-x-3.md) - [Trail-Ready Urbanite Sneakers](https://www.trendhunter.com/trends/on-cloud-6-geo-waterproof.md) - [Kevlar-Constructed Trail Runners](https://www.trendhunter.com/trends/naglev-veloce.md) - [Insight-Driven Off-Road Footwear](https://www.trendhunter.com/trends/new-balance-fresh-foam-x-hierro-v8.md) - [Lace-Free Trail Runners](https://www.trendhunter.com/trends/haven-x-norda-003-quarry.md)