# Moody Stay-at-Home Editorials The Ones 2 Watch 'Bibi, Baby' Feature Boasts Comfortable Fashions By Jana Pijak | Published 2016-01-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/comfortable-fashion References: [theones2watch](http://theones2watch.com/editorial/women/25605/) Highlighting a range of [comfortable fashion staples](https://www.trendhunter.com/trends/lazy-daze-collection), The Ones 2 Watch 'Bibi, baby' editorial will appeal to the reclusive homebody. Model Bibi Sharipova stars in the shoot while donning a relaxed wardrobe and hanging out in and around her house. While photographer Ko-Ta Shouji's subject does make her way outside, she doesn't stray too far from home and instead hangs out on balconies and fire escapes. This effortlessly cool editorial is not only a showcase of [chic and understated clothes](https://www.trendhunter.com/trends/modeloffduty-essentials) but is also spontaneously shot rather than overly posed. This candid image series highlights [comfortable fashions](https://www.trendhunter.com/trends/bloomers-intimates) and follows a model as she collects her thoughts at home, lays on the couch and loiters around her building. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 98% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Comfortable Fashion Staples:** Disruptive innovation opportunities lie in the development of sustainable and eco-friendly materials for creating comfortable fashion staples. - **Candid and Spontaneous Editorials:** There is a potential for disruptive innovation in the creation of candid and spontaneous editorials that capture the essence of real-life moments. - **Stay-at-home Lifestyle:** Opportunities for disruptive innovation include the development of innovative products and services that cater to the growing stay-at-home lifestyle market. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore disruptive innovation opportunities by offering a wide range of comfortable and sustainable fashion staples for stay-at-home consumers. - **Photography and Creative Services:** The photography and creative services industry can capitalize on the trend by offering candid and spontaneous editorial shoots that resonate with consumers seeking authenticity. - **Home and Leisure:** Innovation opportunities exist in the home and leisure industry for brands to create products and experiences that enhance the stay-at-home lifestyle, such as comfortable loungewear and home entertainment solutions. ## Related on Trend Hunter - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elevated Loungewear Lines](https://www.trendhunter.com/trends/uniqlo-loungewear.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Model-Off-Duty Essentials](https://www.trendhunter.com/trends/modeloffduty-essentials.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md)