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# Fur-Friendly Dog Collars
VUFF's 'ColLarLess' is a Comfortable Dog Collar That Prevents Matted Fur

By Laura McQuarrie | Published 2018-11-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/comfortable-dog-collar
References: [dog-milk](https://dog-milk.com/innovative-dog-gear-from-vuff/) & [vuff](https://www.vuff.com/shop/collarless)

There are plenty of [dog collar designs](https://www.trendhunter.com/trends/fi-series-3-plus) that consider style and durability but VUFF's innovative CollarLess is a lightweight, comfortable dog collar that sets itself apart for its ability to prevent long-haired dogs from getting matted fur.

The design is made of a high-strength, reinforced plastic composite braided material, which makes CollarLess [breathable](https://www.trendhunter.com/trends/ezydoguk) and resistant to holding moisture—which also means that it doesn't hold odors, dries quickly and can easily be rinsed clean with water.

VUFF's CollarLess comes with a 'SilentID' laser-engraved ID tag that does not make any noise, and the innovative collar for dogs can be paired with the [UnLeash](https://www.trendhunter.com/trends/rope-leash), which also makes the most of the same odor-free, high strength material to withstand 1,000 pounds of pull force.

## Trend Insights (Trend Hunter)

- Score: 6.0/10
- Popularity: 84% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What's Driving This Trend

- **Matted-fur Prevention Dog Accessories:** An opportunity to create innovative dog accessories (e.g., collars, harnesses) that prevent long-haired dogs from getting matted fur and are also comfortable and lightweight.
- **Odor-free Dog Collars:** Innovative odor-free dog collars (e.g., using high-strength reinforced plastic composite braided material) that can be easily rinsed clean with water.
- **Silent ID Tags for Pets:** An opportunity to create silent ID tags for pets that do not make any noise, which could provide a more comfortable experience for pets and their owners.

### Who This Affects Most

- **Pet Accessories:** Companies in the pet accessories industry can create innovative dog collars and harnesses that are comfortable and lightweight and prevent long-haired dogs from getting matted fur.
- **Plastic Composite Materials:** There's an opportunity for companies creating plastic composite materials to use their expertise to create odor-free and high-strength materials that could be used for pet accessories.
- **ID Tag Creation:** Companies specializing in ID tag creation can explore creating silent ID tags for pets that provide a more comfortable experience for pets and their owners.

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