# Laughable App-Filtered Duets Ariana Grande and Jimmy Fallon Had Fun with Comedic Snapchat Filters By Erica Francis | Published 2016-07-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/comedic-snapchat-filters References: [vogue](http://www.vogue.com/13458110/ariana-grande-jimmy-fallon-snapchat-music-video/) Pop star Ariana Grande and talk show host Jimmy Fallon made a music video together using comedic [Snapchat](https://www.trendhunter.com/trends/spotify-and-snapchat) filters. When watching their remake of Ariana's 'Into You,' it's incredibly hard to hold a straight face. The songstress is featured as a bread toast head, a mustached viking and a buzzing bee. Fallon ends up with the notorious puppy face filter and is seen throwing up rainbows, amongst other things. The music video is perfect for 'The Tonight Show Starring Jimmy Fallon.' The late-night talk show is known for its celebrity-filled hilarity and its what attracts viewers nightly. Many of his [YouTube](https://www.trendhunter.com/trends/paris-pups) clips have gone viral online, which draws in a larger audience through social media. The stunt is also beneficial for Ariana Grande. By using humor, she makes it easy for her Millennial and Gen-z following to identify with her while ensuring she stays relevant and visible to the public. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Comedic Snapchat Filters:** Opportunity for brands to leverage comedic Snapchat filters for engaging and shareable content. - **Viral Music Videos:** Potential for celebrities and brands to create music videos using viral elements to generate online buzz. - **Humor-driven Marketing:** Chance to use humor as a strategy to connect with Millennial and Gen-z audiences in marketing campaigns. ### Where This Applies - **Entertainment:** Entertainment industry can incorporate comedic Snapchat filters and viral music videos to attract and engage audiences. - **Social Media:** Social media platforms can benefit from the popularity of viral music videos and humorous content that drives engagement and sharing. - **Music and Celebrity Brands:** Music and celebrity brands can utilize humor-driven marketing strategies to resonate with target audiences and maintain visibility. ## Related on Trend Hunter - [Faux Reality Drama Campaigns](https://www.trendhunter.com/trends/primer-donnas.md) - [Visualized Social Streaming Features](https://www.trendhunter.com/trends/spotify-and-snapchat.md) - [Animated Pop Revival Shows](https://www.trendhunter.com/trends/paris-pups.md) - [AR Music Concerts](https://www.trendhunter.com/trends/rolling-stones-bitmoji-show-lens.md) - [Multipurpose Beauty Booster Campaigns](https://www.trendhunter.com/trends/the-manytrick-pony.md) - [Voice-Activated Face Filters](https://www.trendhunter.com/trends/voiceactivated-face-filters.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md) - [Conference Call AR Lenses](https://www.trendhunter.com/trends/snapchat-ar-lens-1.md) - [Viral Face Generators](https://www.trendhunter.com/trends/crazyface.md)