# Comedians as Angels Bjorn Gustafsson by Norman Cavazzana By Ayman | Published 2008-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/comedian-angels-bjorn-gustafsson-norman-cavazzana References: [adsoftheworld](http://adsoftheworld.com/media/print/bj_rn_gustafsson_angel_2) & [bjorngustafsson.se](http://www.bjorngustafsson.se/) Björn Gustafsson is a young [Swedish comedian](https://www.trendhunter.com/trends/comedy-collaboration) that is known from his appearances on shows like Parlamentet and Stockholm Live and has gained considerable international fame after one of his World of Warcraft jokes went viral on [YouTube](https://www.trendhunter.com/trends/taco-bell-breakfast-with-peter). As a promotion for his act, Gustafsson was recently photographed by Norman Cavazzana under the creative direction of Söderberg Agentur, Stockholm, Sweden. The [promo shots](https://www.trendhunter.com/trends/axe-campaign) feature Gustafsson as an angel with 6-pack abs surrounded by alternative modern angels that include little people and hot females in bikinis. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Alternative Marketing:** Opportunity to use unconventional methods, such as featuring comedians as angels, for promoting products and services. - **Viral Content Creation:** Capitalizing on the potential of creating engaging and widely shared content, like Björn Gustafsson's World of Warcraft joke, to gain international fame. - **Creative Direction in Photography:** Increasing demand for unique and thought-provoking photography concepts, like Norman Cavazzana's photoshoot featuring Gustafsson as an angel. ### Sectors Adopting This - **Entertainment:** Disruptive innovation opportunities in the entertainment industry by leveraging non-traditional approaches to reach audiences and gain attention. - **Advertising and Marketing:** Opportunities for businesses to explore unconventional promotional strategies and utilize viral content creation to enhance brand awareness and reach. - **Photography:** Disruptive innovation potential in the photography industry by offering creative and eye-catching concepts to clients seeking unique promotional materials. ## Related on Trend Hunter - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [Sweat-Themed Comedy Specials](https://www.trendhunter.com/trends/live-comedy-special.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Comedic NFT Artwork Collections](https://www.trendhunter.com/trends/mic-drop-collection.md) - [Designer-Hosted Brooklyn Pop-Ups](https://www.trendhunter.com/trends/gustaf-westman-in-new-york.md) - [Playful Alcohol Ads](https://www.trendhunter.com/trends/aviation-gin-commercial.md) - [Beauty Comedy Collaborations](https://www.trendhunter.com/trends/comedy-collaboration.md)