# Apologetic Actor-Starring Candy Ads Dan Levy Stars in 'Come Together' by M&M's By Ell Smith | Published 2021-02-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/come-together-by-mms References: [adweek](https://www.adweek.com/brand-marketing/dan-levy-super-bowl-debut-mms/) & [mms](https://www.mms.com/en-us/) Come Together by M&M's is a thoughtful and lighthearted ad spot that encourages people to share a [bag of chocolate](https://www.trendhunter.com/trends/mms-peanut-gifting-pouches) when owning up to their mishaps. The ad features a montage of different people apologizing. One man offers candy as he apologizes for being a mansplainer, while another women gifts the chocolate to show her condolences to a friend named Karen. At the end of the ad, actor Dan Levy arrives in a [brief cameo](https://www.trendhunter.com/trends/meg-ryan-and-billy-crystal), where he is seated at a table with the animated red and green [M&M.](https://www.trendhunter.com/trends/almost-champions) The Schitts Creek actor quickly apologizes for eating their friends, as the camera pans to her vehicle, where an M&M is being held hostage in the backseat. Image Credit: M&M's ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 9% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Apology-driven Marketing:** An opportunity for companies to humanize their brand by incorporating apology-driven messaging in their ads and marketing campaigns. - **Celebrity Cameo Ads:** An opportunity for brands to leverage the power of celebrity influence to attract a broader audience and enhance their brand image. - **Candy as a Gift:** An opportunity for candy companies to reposition their product as a thoughtful gift, rather than just a snack. ### Sectors Adopting This - **Confectionery Industry:** An industry that can leverage the trend of candy as a gift and expand their target audience beyond just snack consumers. - **Advertising Industry:** An industry that can benefit from the trend of apology-driven marketing by helping brands develop campaigns that are relatable, authentic and connect emotionally with their audience. - **Entertainment Industry:** An industry that can leverage the trend of celebrity-cameo ads to partner with brands and help them create a unique advertising story that resonates with consumers. ## Related on Trend Hunter - [Dramatized Caramel Candy Ads](https://www.trendhunter.com/trends/reeses-big-game-ad.md) - [Generational Unity Candy Campaigns](https://www.trendhunter.com/trends/mms-its-more-fun-together.md) - [Celeb-Backed Chocolate Campaigns](https://www.trendhunter.com/trends/give-a-golden-greeting-campaign.md) - [Heartthrob Beef Jerky Campaigns](https://www.trendhunter.com/trends/bury-the-beef-campaign.md) - [Romantically Colored Candy Ranges](https://www.trendhunter.com/trends/mms-cupids-blend.md) - [Superhero Chocolate Candies](https://www.trendhunter.com/trends/mms-and-marvel.md) - [Branded Collaboration Candy Gifts](https://www.trendhunter.com/trends/edible-arrangements-and-mms.md) - [Pop Culture Candy Packaging](https://www.trendhunter.com/trends/album-art-packaging.md) - [Icy Winter-Themed Chocolate Candies](https://www.trendhunter.com/trends/mms-winter-blend.md)