# Refreshing Gel-to-Milk Cleansers The ASARAI Come Clean Cleanser Boasts a Gel-to-Milk Texture By Grace Mahas | Published 2020-09-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/come-clean References: [asarai](https://www.asarai.com/products/come-clean-cleaner) ASARAI, the nature-inspired cosmetic brand, recently introduced the new Come Clean Cleanser. Boasting a gel-to-milk formula, this refreshing cleanser is formulated with potent ingredients designed to remove dirt, makeup, and impurities from the skin. Notably, the Come Clean cleanser features Kakadu Plum, a plant-based vitamin C ingredient that smooths and brightens the skin; Sunflower Seed Oil that provides a source of fatty acid to replenish and rejuvenate the skin; and the powerful anti-oxidant Linden Flower. To use the Come Clean cleanser, simply apply the product to damp or dry skin and massage the cleanser into the skin in a circular motion. Let the cleanser sit for up to five minutes, and rinse away with lukewarm water. Image Credit: ASARI ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 26% | Activity: 10% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Gel-to-milk Skincare:** Creating gel-to-milk cleansers can disrupt the skincare industry by providing a unique and refreshing cleansing experience. - **Nature-inspired Cosmetics:** Developing cosmetics formulated with potent natural ingredients like Kakadu Plum can tap into the growing demand for clean and eco-friendly beauty products. - **Plant-based Vitamin C:** Incorporating plant-based vitamin C, such as Kakadu Plum, into skincare formulations offers an innovative solution for brightening and rejuvenating the skin. ### Sectors Adopting This - **Skincare:** The skincare industry can explore the potential of gel-to-milk cleansers to enhance and diversify their product offerings. - **Cosmetics:** Cosmetic companies can capitalize on the trend of nature-inspired products by creating formulations that showcase powerful natural ingredients like Kakadu Plum. - **Natural Beauty:** The natural beauty industry can leverage the popularity of plant-based vitamin C in skincare formulations to cater to consumers seeking clean and effective skincare options. ## Related on Trend Hunter - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [Gel-to-Foam Facial Cleansers](https://www.trendhunter.com/trends/baptism-gel-cleanser.md) - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Frothy Micellar Cleansers](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Aloe Milk-Powered Beauty Cleansers](https://www.trendhunter.com/trends/aloe-milk-cleanser.md) - [All-In-One Soybean Cleansers](https://www.trendhunter.com/trends/pure-soybean-cleansing-milk.md) - [Ultra-Refreshing Gel Cleansers](https://www.trendhunter.com/trends/luma-leaf.md)