# Grim Reaper Restaurants The McDonald's 'Come as You Are' Campaign Draws Even the Dead By Amelia Roblin | Published 2010-10-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/come-as-you-are References: [adsoftheworld](http://adsoftheworld.com/media/print/mcdonalds_asterix) & [eurorscg](http://www.eurorscg.com/flash/#/Our-Work/Print-Showcase/GLOBAL-PRINT-MONTAGE?id=3.3.0) The [McDonald's](https://www.trendhunter.com/trends/mcdonalds-campaign-1) 'Come as you are' campaign continues in France with this mythical marketing scheme by the advertising agency BETC Euro RSCG. Having featured characters like Darth Vader in the past, these prints promote the link between the fast food restaurant and [fictional characters including Asterix, Cinderella](https://www.trendhunter.com/trends/believe-campaign) and even the [Grim Reaper](https://www.trendhunter.com/trends/grim-reaper-tea). It's ads like these that explicitly encourage everyone to come "come as you are" to the favored and affordable international take-away chain. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Mythical Marketing:** Opportunity to create advertising campaigns that feature fictional characters to promote brands and products in unique and memorable ways. - **Brand Character Collaborations:** Opportunity to form partnerships between popular brands and fictional characters to create cross-promotional campaigns that appeal to a wide audience. - **Inclusive Advertising:** Opportunity to create advertisements that encourage people from all walks of life to feel welcome and accepted by a brand or company. ### Sectors Adopting This - **Fast Food:** Disruptive innovation opportunity to incorporate beloved fictional characters into fast food brand campaigns to attract customers and increase brand loyalty. - **Advertising:** Disruptive innovation opportunity to develop creative and imaginative advertising strategies that involve fictional characters to capture consumer attention and promote brands effectively. - **Entertainment:** Disruptive innovation opportunity to collaborate with brands and create promotional campaigns featuring popular fictional characters that generate buzz and excitement among consumers. ## Related on Trend Hunter - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Sci-Fi Show QSR Meals](https://www.trendhunter.com/trends/mcdonalds-x-stranger-things.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Mythical Fast-Food Collabs](https://www.trendhunter.com/trends/black-myth-wukong-menu.md) - [Film-Inspired Holiday Meals](https://www.trendhunter.com/trends/grinch-meal.md)