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# Colossal Billion Dollar Skyscrapers
The Comcast Tower is the New Beacon of the Philly Skyline

By Tiffany | Published 2014-01-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/comcast-tower
References: [bloomberg](http://www.bloomberg.com/news/2014-01-15/comcast-venture-to-build-1-2-billion-philadelphia-tower.html) & [archpaper](http://www.archpaper.com/news/articles.asp?id=7040)

The largest cable company in America, Comcast has enlisted world renowned architecture and design firm [Foster + Partners](https://www.trendhunter.com/trends/bdo-unibank-inc) in building a $1.5 billion, 59-storey Comcast tower for its headquarters in the city of Malvern, Philadelphia. The tower will be constructed by 2017 and it will be set to rise to 1,121 feet and will become America’s tallest structure outside of New York and Chicago.

The [Comcast Innovation and Technology Center](https://www.trendhunter.com/trends/comcast-10g) will also be home to a 200 unit [Four Seasons Hotel](https://www.trendhunter.com/trends/maui-at-wailea), production centers for two local stations owned by Comcast as well as commercial office spaces.

The structure features a stacked design and is set to become the beacon of the city’s skyline. The British architect behind the project, Norman Foster comments on the glass and stainless steel clad building. He states, “it is an opportunity to create a unique and sustainable model for mixed-use, high density development, which uniquely combines spaces for high tech research and development with restaurants, gardens, fitness facilities and a significant public reception space—a window on Philadelphia.”

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 69% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Mixed-use Development:** The Comcast Innovation and Technology Center combines different functionalities in one structure, creating opportunities for integrated and versatile spaces.
- **Vertical Skyscrapers:** The 59-storey Comcast tower's towering height signifies the trend towards constructing taller and more impressive buildings to make a statement in city skylines.
- **Sustainable Architecture:** The focus on sustainability in the design of the Comcast tower presents opportunities for developing eco-friendly and energy-efficient buildings in urban environments.

### Who This Affects Most

- **Architecture:** The construction of the Comcast Innovation and Technology Center by Foster + Partners highlights the potential for innovative architectural designs in shaping modern city skylines.
- **Real Estate:** The emergence of mixed-use developments like the Comcast tower creates new opportunities for real estate developers to capitalize on the demand for versatile and integrated spaces.
- **Hospitality:** The inclusion of a Four Seasons Hotel in the Comcast Innovation and Technology Center presents opportunities for the hospitality industry to cater to the needs of business travelers and visitors.

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