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# Nut Butter Snack Packs
Justin's New Snack Packs Combine Nut Butter with Crunchy Additions

By Katherine Pendrill | Published 2016-08-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/combine-nut-butter
References: [trndmonitor](https://trndmonitor.com/snack-spotlight-justins-classic-peanut-butter-banana-chips-snack-pack/) & [shop.justins](http://shop.justins.com/Snack-Packs/c/Justins@SnackPacks)

[Justin's](https://www.trendhunter.com/trends/justins-dark-chocolate-nutty-cone-mini-peanut-butter-cup-mix) recently debuted a line of snack packs that combine nut butter with crunchy additions such as pretzels and banana chips. While the idea of snack packs is nothing new, these tasty combinations provide a healthy alternative to crackers and cheese spread.

Justin's snack pack lineup consists of various nut butters packaged with [pretzels or banana chips](https://www.trendhunter.com/trends/pbj-berry-pretzel-nuggets) for dipping. The crunchy additions are separated in an individual compartment so they they will not become soggy over the course of the day. Not only are the snacks ultra-portable, but they are also a healthy option as they are made from natural, non-GMO ingredients that are rich in protein and fiber.

Perfect for school lunches or on-the-go snacking, the pre-packaged [nut butter snacks](https://www.trendhunter.com/trends/genius-gourmet-skippy) are a healthy and convenient way to keep hunger at bay.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 39% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Snack Pack Combinations:** The trend of combining nut butter with crunchy additions in snack packs provides a healthy alternative to traditional snacks.
- **Ultra-portable Snacks:** The trend of creating ultra-portable snacks in individual compartments allows for convenient on-the-go snacking.
- **Healthy and Natural Ingredients:** The trend of using natural, non-GMO ingredients in nut butter snacks caters to consumers looking for healthier options.

### Industries Being Reshaped

- **Packaged Snacks:** The packaged snacks industry can capitalize on the trend of creating convenient and healthy snack packs.
- **Health Food:** The health food industry can benefit from the trend of using natural and non-GMO ingredients in nut butter snacks.
- **School Lunches:** The school lunch industry can take advantage of the trend of offering pre-packaged nut butter snacks as a healthy option.

## Related on Trend Hunter

- [Extra-Chocolatey Nut Snacks](https://www.trendhunter.com/trends/justins-dark-chocolate-nutty-cone-mini-peanut-butter-cup-mix.md)
- [Free-From Dippable Snacks](https://www.trendhunter.com/trends/jam-dipper.md)
- [Organic Nut-Based Candies](https://www.trendhunter.com/trends/candy-pieces.md)
- [Grab-and-Go Nut Butter Bars](https://www.trendhunter.com/trends/chilled-nut-seed-butter-bars.md)
- [Decadent Nut-Based Snacks](https://www.trendhunter.com/trends/realsy-nut-butter-dates.md)
- [Single-Serve Sweet Sandwiches](https://www.trendhunter.com/trends/chocolate-peanut-butter-graham-sandwiches.md)
- [Grab-and-Go Peanut Snacks](https://www.trendhunter.com/trends/honey-roast-peanuts.md)
- [Flavorful Free-From Snack Bites](https://www.trendhunter.com/trends/sweet-nothings-nut-butter-bites-flavors.md)
- [Peanut Butter-Packed Snack Bars](https://www.trendhunter.com/trends/stuffed-oat-bars.md)
