# Calorie Currency Shops The Colun Pop-Up Store Had People Burn Calories to Take Home Workout Gear By Laura McQuarrie | Published 2014-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/colun-pop-up-store References: [creativecriminals](http://creativecriminals.com/colun/pay-with-calories) & [colun.cl](http://www.colun.cl/marcas/portada/2/colun-light) There's something pretty unique about the Colun [pop-up store](https://www.trendhunter.com/trends/no-need-to-go-to-the-store-store)—rather than needing to pull out cash in exchange for merchandise, the shop lets you pay with calories instead. Colun Light is a beverage brand that puts a focus on quality and wellness. In order to motivate people to work out, the Colun Light shop was set up to entice its target audience with a variety of [workout gear](https://www.trendhunter.com/trends/gymshark-popup). The pop-up shop was set up in the park, causing people to get off their bikes, stop mid-run or wander over while on a walk. When people got to the cash register, the items were scanned and it was revealed that they would really have to [hop on a treadmill](https://www.trendhunter.com/trends/zero-missed-workouts) in order to take their favorite item home. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 36% | Activity: 77% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Calorie Currency:** Using calories as a form of currency in retail transactions. - **Wellness Incentives:** Incorporating wellness and fitness goals as a motivation for consumer behavior. - **Interactive Pop-up Shops:** Engaging consumers through interactive experiences in temporary retail spaces. ### Where This Applies - **Beverage:** Exploring innovative ways to promote beverages and wellness products. - **Fitness Apparel:** Developing workout gear that integrates technology and incentivizes physical activity. - **Retail:** Creating unique retail experiences that drive customer engagement and brand loyalty. ## Related on Trend Hunter - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Pop-Up Recovery Shops](https://www.trendhunter.com/trends/nikes-soup-shop.md) - [Nutrition-Forward Treat Shop Pop-Ups](https://www.trendhunter.com/trends/treat-shoppe.md) - [Hydrating Outdoor Billboards](https://www.trendhunter.com/trends/bpm-pay.md) - [Boutique Wellness Cafe Pop-Ups](https://www.trendhunter.com/trends/sweeten-your-strength.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Challenge-Based Fitness Rewards Platforms](https://www.trendhunter.com/trends/collective-movement-series.md) - [Branded Newspaper Kiosks](https://www.trendhunter.com/trends/grey-days.md)