# Hybrid Lifestyle Sneaker Styles The Columbia Wild One Heritage Sneaker is City and Trail-Ready By Michael Hemsworth | Published 2021-08-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/columbia-wild-one-heritage-sneaker References: [werd](https://www.werd.com/58782/columbias-wild-one-sneaker-tames-all-terrain/) & [columbia](https://www.columbia.com/p/mens-wildone-heritage-sneaker-1945561.html) The [Columbia Wild One](https://www.trendhunter.com/trends/campcentric-slipon-shoes) Heritage sneaker is a lifestyle-focused shoe style for urbanites with a penchant for exploring natural environments to keep them feeling agile on any kind of terrain they encounter. The sneaker maintains a discreet design that will match up perfectly with a range of outfits, while also featuring an Omni-Shield coating to help enhance [water and weather resistance](https://www.trendhunter.com/trends/rainproofstyle-sneakers). The Omni-Grip outsole provides enhanced traction on the trail without marking up interior floors when worn inside. The Columbia Wild One Heritage sneaker is paired with a lightweight mesh upper that helps to drastically enhance breathability and all-day comfort, which is further enhanced with impressive ergonomic support. The shoes will thus work well on city streets as well as your choice of [off-grid environment](https://www.trendhunter.com/trends/danner-trail-junction-sneakers). ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 70% | Activity: 47% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Lifestyle Sneaker Hybridization:** The combination of urban style with outdoor performance highlights an opportunity for sneaker brands to innovate in creating hybrid shoe styles. - **Environmentally Adaptive Footwear:** Incorporating water and weather-resistant properties into shoes that can perform well in both urban and natural environments can create a new market of versatile and functional footwear. - **Breathable Comfort Technology:** The incorporation of lightweight yet ergonomic materials that provide breathable comfort can create a market for shoes that prioritize both style and functionality. ### Where This Applies - **Footwear Industry:** Incorporating outdoor features with urban style can help footwear companies tap into a wider market of consumers who prioritize versatility and innovation. - **Activewear Industry:** Creating footwear that can perform well in both active and casual settings highlights an opportunity for activewear companies to expand their product lines. - **Fashion Industry:** Fashion brands looking to incorporate function into their products can collaborate with footwear brands to develop versatile shoe styles that prioritize both style and function. ## Related on Trend Hunter - [Trail-Ready Urbanite Sneakers](https://www.trendhunter.com/trends/on-cloud-6-geo-waterproof.md) - [Ultra-Cushioned Hiking Footwear](https://www.trendhunter.com/trends/hiking-sneaker.md) - [Waterproof Trail Footwear](https://www.trendhunter.com/trends/callsign-horizon-low-gtx.md) - [Streetwear Hiking Sneakers](https://www.trendhunter.com/trends/hoka-tor-summit.md) - [City-Friendly Hiking Sneakers](https://www.trendhunter.com/trends/nike-acg-mountain-fly-2-low-goretex.md) - [Durable Urbanite Shoe Designs](https://www.trendhunter.com/trends/nike-c1ty-surplus.md) - [Performance Trail Sneakers](https://www.trendhunter.com/trends/trailgrip-apex2-gtx.md) - [Outdoor Performance Footwear Capsules](https://www.trendhunter.com/trends/merrell-1trl-aw25.md) - [City-Suited Winter Sneakers](https://www.trendhunter.com/trends/sorel-callsign-horizon-low-gtx.md)